Kubalulekile ukwazi indlela yokwenza i-imeyile yokuthengisa, ekubeni sisixhobo sokukhuthaza iimpawu kunye neemveliso, kweli nqaku siya kukuxelela indlela yokwenza ngayo.
Nayiphi na inkampani efuna ubukho kwi-Ecommerce kufuneka ithathele ingqalelo ukuseka intengiso ye-imeyile njengesicwangciso sayo esiphambili.
Uyenza njani intengiso ye-imeyile?
Amathuba okukhuthaza imveliso okanye inkonzo inokunyuswa xa kusetyenziswa izixhobo eziyimfuneko zokuthengisa. Kule meko sibonisa indlela yokwenza i-imeyile yokuthengisa; Yinkqubo yokunyusa esebenzisa i-database ye-imeyile.
Ngokukhuthazwa kakuhle komxholo ohlukeneyo onjenge-Whitepaper, iincwadi ze-ebooks, i-infographics kunye nemidiya ebonakalayo, ingasetyenziselwa ukubonelela ngeendlela ezininzi zokunyusa, njengeziganeko, i-infoproducts, iimpawu, phakathi kwezinye iindlela. Ngaloo nto, eminye imiba enxulumene nobumfihlo, indleko, imbuyekezo, inzuzo kunye nobubanzi kufuneka ithathelwe ingqalelo.
Umbono wesi sicwangciso sokuthengisa kukuba inceda ukugcina umthengi okanye ukunyaniseka komsebenzisi kwi-brand okanye imveliso, ukudala umzobo kwindawo yawo enokuhlala engqondweni yomthengi ixesha elide. Kodwa makhe sibone ezinye iimpawu kunye nendlela yokuyila kunye nendlela yokwenza i-imeyile yokuthengisa.
Iindlela ezahlukeneyo zokuthengisa zivumela ukwazi iindlela zokuthengisa ezifana nezo ziboniswe kwinqaku elilandelayo, tyala imali kwi-intanethi imiba ebalulekileyo ichazwe apho.
Zibekele usukelo oluphambili
Kulo naliphi na iqhinga lokuthengisa idijithali, kubalulekile ukwazi ukuba yintoni efunwayo ngokukhuthazwa kunye nokuthengiswa kwemveliso, ukudalwa kwayo kunokwenziwa ngeBranding apho imveliso ejoliswe ukuphuhliswa kufuneka icwangciswe kakuhle. Ngoko ke iinjongo kufuneka zicace.
Okokuqala, ukubonakala kufuneka kuthathelwe ingqalelo, indlela abathengi abaza kutsalwa ngayo kunye nokukwazi ukugcina imveliso ixesha elithile kwiwebhu. Le miba mithathu kufuneka iqwalaselwe ukwenzela ukuseka injongo ecacileyo eya kuvumela ukuba iphulo lenziwe kwaye ngokusekelwe koku, qwalasela ukucwangcisa iinjongo.
Ukubonakala
Kuqwalaselwa indlela esiya kwenza ngayo ukuba imveliso ibe nobukho kwaye ibonwe kukugcwala kwewebhu. Ngaloo nto, umyalezo kufuneka ufakwe apho ingqalelo yomsebenzisi ibizwa, ngenxa yesi sizathu ukuguquguquka, ubuchule kunye nemvelaphi equlethe umyalezo ivumela loo msebenzisi ukuba ayithumele kwabanye abasebenzisi.
Uyilo kunye nokudalwa komxholo kufuneka kube lula ukuyiqonda, ukubonisa imveliso okanye inkonzo usebenzisa izixhobo ezingcono zokuthengisa, ezifana nemifanekiso, iividiyo, iziqulatho kunye nayo yonke into efunekayo ukunceda ukutsala ingqalelo yomthengi; lo mxholo kufuneka uhambelane nemfuno kunye nomdla kunye nabaphulaphuli abathile.
Ukuthathwa kwabathengi abatsha
Ngolu hlobo lwesicwangciso unokufumana abathengi abanokubakho, ngokuhamba kwexesha baya kunyaniseka kwi-brand. Eli phulo kufuneka lijolise kwabo basebenzisi banomdla kwaye bafuna ukuba nezinto okanye basebenzise oko kunikwayo, ekukhuthazwa ukuba kuqwalaselwe kwaye umyalezo kufuneka ube nomtsalane kakhulu.
Gcina imveliso kwiwebhu
Kuqhutyelwa ngeenkqubo ezithile ezifuna ukwazi ukuba imveliso ibaluleke kangakanani kubasebenzisi, ngokunjalo iphulo ligxininisa kwiinkalo ezinokuthi zihlale ixesha elide, ingcamango kukucoca umxholo ongabalulekanga kuphela ngexesha lokunyusa kodwa. njengoko ixesha lihamba.
Khetha abathengi
Ukuthengiswa kweDijithali kubizwa ngokuba kukwahlulwahlulwa komsebenzisi, kubandakanya ukuseka ubudlelwane bemfuno kwiqela elithile labasebenzisi abanesidingo sokufumana imveliso enikezelwayo. Ngaloo ndlela, abathengi bakhethwa ngokusebenzisa izicwangciso zokukhangela ngokusebenzisa iinjini ezikhoyo.
UGoogle sisixhobo esigqwesileyo sokugqiba ekujoliswe kuko kubathengi abafunekayo. Ngenxa yesi sizathu, kubalulekile ukuqwalasela iinkalo ezifana nobudala, amandla okuthenga, indawo yemvelaphi, phakathi kwezinye izinto; Ukwahlula okusebenzayo kukuvumela ukuba uqokelele ulwazi malunga nabathengi abaneemfuno ezinxulumene ne-brand, kunye nabathengi bexesha elizayo abanokufuna imveliso nangaliphi na ixesha.
Xa sikhetha abathengi abathile senza umthengi wabasebenzisi abaya kuhlala bethembekile kwimveliso ixesha elide. Ukuba bahlanganiswe ngokweempawu zabo ezithile, asicingi nje ngokunyuka kweentengiso, kodwa nokwazi ulwazi olubaluleke kakhulu olufunyenwe kubafowunelwa bethu be-imeyile.
Izicwangciso zokuthengisa zihluke kakhulu, kwikhonkco elilandelayo inkqubo yokuthengisa unokuxabisa ezinye iindlela onokukhetha kuzo kwi-imeyile yokuthengisa
Umxholo ofunekayo
Kuyathakazelisa ukuba umxhasi aqonde umxholo apho kukho imiba enohlobo oluthile lomxholo odityaniswe neemfuno zabo. Ukunika ukubaluleka kolu hlobo lolwazi lwentengiso kunceda kakhulu ukwazi malunga nee-imeyile eziyimfuneko zomntu.
Ukuseka ngokwenene indlela yokwenza i-imeyile yokuthengisa, kubalulekile ukugxila kubathengi, umxholo kufuneka ube nobungane kunye neemvakalelo, ngokuchukumisa imiba enxulumene neemvakalelo kunye neemvakalelo, zifezekiswa ngokukhawuleza kwaye ngale ndlela impumelelo ifunyenwe. ekujoliswe kuko ngokufanelekileyo.
I-imeyile kufuneka iqonde umyalezo ozolileyo nokhuthazayo, apho unenjongo yokutsala umxhasi ngokusekelwe kumxholo abawufumanayo. Kuhle ukuba ngqo kunye nabo kwaye nangona izicwangciso ezifana nemiyalezo ye-subliminal okanye ukuthengiswa kwemvakalelo kungasetyenziswa, kusoloko kubalulekile ukuqwalasela uhlobo olucacileyo lolwazi olunikeziweyo.
Njengomzekelo wemiyalezo enokufikelela kubathengi, sinako, umzekelo, ukuthunyelwa kwee-imeyile eziqhelekileyo ezingaphazamisi ubumfihlo; ingcamango kukudala ukulindela ukudala umkhankaso wentengiso kwixesha elizayo. Enye inkalo ekufuneka ithathelwe ingqalelo kukuzama ukuphendula ngokukhawuleza kwiimpendulo ezinxulumene nokuthengisa nge-imeyile.
Ngakolunye uhlangothi, kufuneka uzame ukwenza umntu ocela ulwazi aneliseke kakhulu, ngolu nxibelelwano luyakhuthazwa kwaye iindlela zobudlelwane zivuliwe kunye ne-brand. Nangona kunjalo, esinye isixhobo sinokusetyenziswa esikuvumela ukuba uthumele umxholo oyimfuneko, onokuthi ubekwe iliso kwi-Web Analytics.
Zizixhobo ezinceda ukuxabisa, ngeengxelo ezincinci, zeziphi iziqulatho ezichukumisa kakhulu. Bakwanikezela ngolwazi olunxulumene nobume bephepha lewebhu ofuna ukulihlalutya kwaye ukwazi ukugcwala kwewebhu okunxulumene nesihloko kunye nalapho ulwazi luya khona.
Tsalela ingqalelo
Kuba nawuphi na umcebisi wezentengiso, kubaluleke kakhulu ukwenza isifundo esingenakunqandwa kumsebenzisi, oku kuvumela umxhasi ukuba aphinde enze isenzo esikhawulezileyo, ukwenzela ukuba xa efumana i-imeyile, aqhubele phambili ukuyivula kwaye angayicimi. Emva koko kufuneka uthumele umyalezo obekwe kumagama esifundo kunye namabinzana angagqithiyo kwiimpawu ze-40 kwaye angabi mde kakhulu, ngokunjalo isilogeni okanye umyalezo kufuneka ungalayishwa ngokucingelwa, ukuze ungathathwa njengogaxekile.
Ikhwelo lokuqwalaselwa kumyalezo liphunyezwa xa "iSifundo" senzelwe umntu, apho umamkeli womyalezo ebizwa ngokuthe ngqo ukuba afunde umxholo wawo. Umyalezo othethiweyo kufuneka ube mfutshane kwaye uchaneke ngaphandle kwamagama amaninzi kunye nomxholo ofundisayo, ume ngaphandle kwi-inbox.
Enye inkalo efanele iqwalaselwe luhlobo lwamagama afanele asetyenziswe. Kubalulekile ukuba kungabikho ukugqithisa kweentengiso ngamagama alayishwe umxholo wezorhwebo, njengokuthi "sinomnikelo", "Cofa apha", "Mahala", "ukunyusa" njl. Kufuneka ithwale ulwazi olusisiseko kunye oluchanekileyo, apho umsebenzisi angakwazi ukugaya ngokulula ulwazi ngaphandle kokucinga ukuba umxholo ukuthengiswa kwentengiso.
Kwakhona kuhle ukubuza imibuzo enxulumene nomnikelo, oku kunceda ukugcina lowo ufumana i-receiver ekufutshane ukuze xa ekuphendule, unokunikela ngempendulo elula ngokusekelwe kwinto ayibuzayo.
ukubaluleka koyilo
Inkalo ebaluleke kakhulu imelwe kuyilo, kuba ivumela ukugqamisa umgangatho wephulo kwaye ibonise umgangatho wemveliso. Uyilo ngalunye kufuneka luhambelane nohlobo lwentengiso eyenziwayo, ukwenzela ukuba inkolelo kulo mba ibalulekile, ukusetyenziswa kwemibala eyahlukeneyo, imifanekiso ephawulekayo, imizobo kunye nemixholo eyahlukeneyo ivumela ukuba siqonde ukubaluleka kwemveliso.
gxininisa isenzo
Sisixhobo sokuthengisa esifumana igama ngesiNgesi elithi «Call To Action», iqhutyelwa ngenjongo yokukhuthaza kumamkeli, uhlobo lwesenzo apho lukhokelela ekubeni azi yonke into enxulumene nemveliso. Yindlela elungileyo yokufaka kubasebenzisi ingcinga yangaphambili malunga nemveliso; isenzo senza ukuba kwenzeke ukubona kwangaphambili ukuba umxhasi unokukhetha ukuxabisa umnikelo.
Inkqubo kufuneka ivumele ngamaxesha onke ukugcina umsebenzisi ingqalelo kwintengiso, umyalezo we-imeyile kufuneka wenziwe ngezinto ezibalulekileyo ezingafuni ukuphazamiseka kodwa ngokuchaseneyo, zikhuthaze kwaye zitsale ingqalelo ukubonisa oko kufunwa ngumsebenzisi ngokwenene, okuyiyo. eyona njongo yesicwangciso.
Ulawulo lweziphumo
Kubalulekile ukwazi ukuba isicwangciso siza kuhlawula njani. Ngenxa yoko kubalulekile ukuqwalasela into ebizwa ngokuba yimilinganiselo okanye i-metrics ngesenzo ngasinye; Zizixhobo ezinceda ukwazi ukuba ngubani kwaye ngabaphi abasebenzisi abanomdla kwimveliso okanye kwiphulo.
Ngaphakathi kwihlabathi le-intanethi kukho izicelo ezahlukeneyo ezinokunceda ukubeka iliso ezi zenzo, kodwa zihlala zisekwe ekwazini ukuba yintoni injongo yephulo ngokwenene, kunye nokuqwalasela ukuba ngabaphi abasebenzisi abanomdla ngokwenene kwimveliso, izixhobo ezisetyenziswa kakhulu zezo vumela phakathi kwezinye izinto ukwazi oku kulandelayo:
Umthamo kunye nesantya sokukhula koluhlu lwabasebenzisi ngumlinganiselo osivumela ukuba siqonde indlela i-database eqhuba ngayo ngokwezenzo, emva kokuphumeza indlela yokuthengisa i-imeyile eyenziwa ngayo.
Uluhlu lwezinga lokungasebenzi luyimetric enceda ukumisela ukunyaniseka kwesiseko sedatha, kuyo unokubona ukuba ngabaphi abasebenzisi abasebenzayo ngamaxesha athile kwaye ngabaphi abalahle iirekhodi zethu. Umsebenzisi ongasebenziyo okanye ongathembekanga uqwalaselwa xa ngexesha elithile iqela elithile labasebenzisi lingavuli naluphi na uhlobo lwe-imeyile efunyenweyo.
Inqanaba kunye nesantya sokuvulwa kwee-imeyile, yindlela yokulinganisa inani labantu abavule umyalezo, bahlulwe ngenani labasebenzisi abawufumene ngokwenene, oku kuvumela ukwazi izinga lokucofa, elibonisa ngendlela elula necacileyo ngeegrafu ezithile, ukuthelekisa ukuba zingaphi ii-imeyile ezivuliweyo ngokusekelwe kwii-imeyile ezithunyelwe kwaye zifunyenwe. Ipesenti yee-imeyile ezivulekileyo xa kuthelekiswa nenani lee-imeyile ezithunyelweyo ziyafunwa.
Ukukhuthazwa kunye nokuthengiswa kwemveliso okanye uphawu kumiselwa ngeenkqubo ezahlukeneyo, yazi enye yazo ngokufunda eli nqaku lilandelayo. Indlela yokubhengeza? , apho kuchazwa imiba ebalulekileyo enxulumene nesi sihloko.
Iingcebiso
Sebenzisa izixhobo ezithembekileyo ukwenza iphulo elinjalo. Ngendlela efanayo, unokwenza iakhawunti eyahlukileyo kuleyo eqhagamshelwe kwinkampani, uphawu okanye imveliso, musa ukudibanisa iakhawunti yakho ye-imeyile kunye neakhawunti yeshishini, nangona unokufuduka abasebenzisi kwaye wenze ulwahlulo ukwazi. ngubani oza kubhekisa kuye unxibelelwano. musa ukucinezela ngemiyalezo edinayo, sebenzisa izicwangciso zentsholongwane esekelwe ekumiseni imveliso.
Idatha yomdla
Ehlabathini lentengiso yedijithali, ukuthengiswa kwe-imeyile kubonisa enye yezona zicwangciso zibalulekileyo ezikhoyo, ukwenzela ukutsala abathengi kunye nokufumana indlela yokufikelela kubathengi abathile. Okulandelayo siza kubonisa amanani amisela oko kubaluleka.
Ngokomzekelo, ngokumalunga nohlalutyo lwe-Mailing (Ukuthunyelwa kwemiyalezo ngokuzenzekelayo kunye nohlalutyo lwe-imeyile), olwenziwa ziinkampani ezikhethekileyo, kuthathwa ukuba indlela yokwenza i-imeyile yokuthengisa inamandla amakhulu kunye nokusebenza kakuhle kunokusebenzisa intengiso kwi-Facebook kunye ne-Facebook platforms. I-Twitter, okwangoku ithathwa njengeyona ndawo ibalulekileyo kwimidiya yoluntu.
Inkampani inika ingxelo apho ineenkcukacha, phakathi kwezinye izinto, amanani ahambelana nazo zonke izicofa ezifunyenwe yi-Facebook kunye ne-Twitter intengiso, kunye nokulawula ukudlula imali eyenzeka ngokucofa okanye ukwamkelwa kwemiyalezo eyenziwe nge-imeyile yokuthengisa.
Kukwakholelwa ukuba yindlela yokwenza imali enembuyekezo ephezulu esekwe kutyalo-mali. Ngamagama ambalwa sinokulandelayo: Kwidola nganye etyalwe kwintengiso, imbuyekezo efunyenweyo ikwi-odolo ye-40 ye-USD, oko kukuthi, eli nani libonisa umndilili apho utyalo-mali lunenzuzo enkulu kwabo basebenzisa esi sixhobo.
Kodwa eyona nto ibalulekileyo kuyo yonke le nto kukuba umkhwa kule minyaka mithathu idlulileyo ukhula ngokuthe ngcembe, esenza esi sicwangciso sesona sibalaseleyo kwi-Ecommerce yedijithali. Olunye ulwazi lubonisa ukuba kwiinkampani ezili-10, ezisi-8 zisebenzisa le nkqubo ukukhuthaza iimveliso zazo nokutsala abathengi abatsha.
Ngakolunye uhlangothi, ngaphezu kwe-30% yeenkampani zedijithali zisebenzisa i-imeyile yokuthengisa njengesixhobo sabo esiphambili sokuthengisa iimveliso zabo. Ngokufanayo, kukho umthamo weenkampani ezingezizo ezedijithali ezikhuthaza iinkonzo zabo ngamaqonga asekelwe kuphela kwi-imeyile, ngaphandle kwesidingo sewebhusayithi.
Uphando olutshanje, ngokwendlela efanayo yokuhlalutya, inikezela ngamanani abalulekileyo, i-30% yabasebenzisi be-imeyile abaneenkampani zokuthengisa zedijithali, qwalasela esi sicwangciso njengesona senza kakuhle kwaye kulula ukulinganisa. Ngokufanayo, ukujonga kunye nomxholo ovulekileyo kumyalelo we-40%, oku kuthetha ukuba kubasebenzisi be-100 abafumana i-imeyile ehambelana nokukhuthazwa, i-40 ivame ukuyivula.
Izimvo zokugqibela
Kukholelwa ukuba indlela indlela yokwenza i-imeyile yokuthengisa, ivumela ukuba siyithathele ingqalelo enye kodwa isixhobo esibaluleke kakhulu kunye nezinye izicwangciso ezichazwe kwimarike yedijithali, sikwaqwalasela ukuba akukho nkampani kufuneka ilinganisele iphulo layo kwiqonga elinye okanye ilindele nje ukuba i-SEO imise ukwenza umsebenzi.
I-imeyile yokuthengisa yinto eyongezelelweyo enokunceda ukondla ezinye izicwangciso, inika igalelo layo kwiqela lamaphulo anxulumene neentengiso. Sikwakholelwa ukuba yinkqubo apho abathengi banokukhetha ukuyamkela okanye bayishiye ecaleni, kuba ayimeli nayiphi na ingozi.
Izinketho zokuqhuba indlela yokwenza i-imeyile yokuthengisa zihluke kakhulu, impumelelo yayo ixhomekeke kakhulu kumxholo kunye nendlela othunyelwa ngayo umyalezo, kuba siyakumema kwakhona ukuba uhlolisise iingcebiso ezichazwe kweli nqaku , ukuze ukwenza unyuselo oluhle.
