Ukutsala abasebenzisi kunye nokuphucula indawo yeshishini lakho, kubalulekile ukuba wazi indlela yokwenza isibhengezo sentengiso, yiyo loo nto kweli nqaku sikuzisa zonke iinkcukacha ofuna ukuzazi.
Intengiso yokupapasha ishishini lakho
Uyenza njani ibhana yentengiso?
Ibhena yentengiso luhlobo lwentengiso oluqhutywa kwiiwebhusayithi, oko kukuthi, luphawu lwegraphic lwentengiso olufumaneka kwi-Intanethi.
Ngamabhanari, ukuqatshelwa kwenkampani okanye umbutho kufunwa, kunye nokukhanga kwabasebenzisi kwiphepha lewebhu apho, njengomkhangisi, ugqibe ekubeni wenze uphawu lwakho lwaziwe.
Imvelaphi yolu hlobo lweentengiso zedijithali kwiibhodi zebhodi esizibona ezitalatweni kunye nohlobo olufanayo lweentengiso esizifumana kumajelo eendaba.
Le mizobo idla ngokutsala umdla kakhulu kwaye inemibalabala, ngenjongo yokufumana ingqalelo yomsebenzisi okanye, into efanayo, ukutsala i-traffic kwiwebhusayithi.
Kwinqanaba ledijithali, intengiso iyisixhobo esiluncedo kakhulu kwaye kulula ukuyisebenzisa, kodwa ukuze iphumelele, kufuneka ihambisane nezicwangciso ezicacileyo kunye neenjongo ezichazwe ngaphambili.
Ngenzuzo yenjongo efunwa ukuzaliseka, iibhanile kufuneka zibekwe kumaphepha ahambelana ne-brand, umzekelo, kwicandelo le-gastronomic yephephancwadi kunokubakho ibhana ekhuthaza indawo yokutyela okanye uhlobo oluthile. ukutya.
isixhobo fantastic
Ukusebenzisa ibhena yentengiso ibe sisixhobo esilula nesiqhelekileyo sibulela kwiindawo ezahlukeneyo ezibonelela ngokudalwa kwezi intanethi.
Kodwa kufuneka kucaciswe ukuba ukuphumeza esi sicwangciso kuyimfuneko ukwazi ukuba yintoni na, isetyenziswe njani, zeziphi iintlobo ezikhoyo kwaye zeziphi ezona zilungele kakhulu ngokwendawo eza kukhuthazwa.
Indlela eyilwe ngayo iya kuxhomekeka kwinani labantu abakwaziyo ukutsalwa yimveliso okanye inkonzo ebhengeziweyo.
Ngaphambi kokwazi indlela yokwenza isibhengezo sentengiso, siyakumema ukuba ufumanise ukuba inguquko yentengiso ibe njani, ngenqaku elilandelayo, Imbali yentengiso.
iintlobo zebhanile
Kukho iintlobo ezintathu eziphambili zeebhanari zentengiso, ezo zinefomathi edibeneyo, enendawo ehleliweyo ngaphakathi kwewebhusayithi, ngaphandle kokutshintsha ubungakanani babo okanye isikhundla, kwaye kusetyenziswa kakhulu, ngenxa yokwamkelwa kwabo okukhulu.
Ezo zefomathi ekwandiswayo, ezingafaniyo nezidlulileyo, zikwazi ukutshintsha ubungakanani okanye isikhundla ngokusebenzisa esinye isixhobo esaziwa ngokuba yiphaneli, esele iqwalaselwe ngaphambili yinkxaso.
Ezi zihlala zine "X" ezivalwayo kwaye zifikelele kumxholo wephepha kwaye zidla ngokuboniswa xa umsebenzisi engena kwiwebhusayithi okanye ebeka isalathisi semouse phezu kwebhena.
Iibhena ezidadayo azinayo indawo ezinzileyo ngaphakathi kwephepha, ziyashukuma njengoko sijonga umxholo wesiza. Ayizizo ezona zisetyenziswa kakhulu kuba zibonwa njengezinto eziphazamisayo.
Iifomathi zomzobo zeebhena zentengiso
Iifomathi zebhana ezidityanisiweyo
Ngaphakathi kwifomathi edibeneyo, eyona nto isetyenzisiweyo ngamabhanari (ngokuchanekileyo), i-horizontal oriented and rectangular shape, ibekwe ngokukodwa phezulu kwephepha.
Ngokuxhomekeke kubukhulu bazo, banokuba yi-megabanners, ukusuka kwi-728 x 90 pixels (900 x 90 pixels) ukuya ngaphezu kwe-XNUMX x XNUMX pixels (+XNUMX x XNUMX).
Ibhanile yemveli inemilinganiselo yamakhulu amane anamashumi amathandathu anesibhozo ngeepixels ezingamashumi amathandathu (468 x 60), ngelixa i-avareji ibhanile isuka kumakhulu amabini anamashumi amathathu anesine ngeepixels ezingamashumi amathandathu ukuya kumakhulu amabini anamashumi amathathu anesine ukuya kumashumi alithoba (234 x 60). ukuba 234x90).
I-megabanner ihlala ibekwe phezulu kumaphepha, indawo enika eyona nto inokwenzeka yokujongwa ngumsebenzisi.
Abaphangi bamaphepha bangolunye uhlobo lwebhanari edibeneyo, kule meko ibhekiselele kudidi lweebhanari ezihlala kuzo, zidibanisa ngokugqibeleleyo noyilo lwewebhusayithi.
Ukusuka kumakhulu amathathu namakhulu amabini anamashumi amahlanu eepixels kubume bomhlaba, ukuya kumakhulu amathathu anamakhulu amathandathu eepixels (300 x 250 ukuya ku-300 x 600) kujoliso okanye ifomathi yomfanekiso, kuqhelekile ukuzifumana ecaleni kwenqaku.
Ukuvala iqela, sifumana i-skyscrapers, iibhanile ezijoliswe ngokuthe nkqo ezibekwe emacaleni amaphepha, ecaleni kweekholamu. Zinemilinganiselo ukusuka kwikhulu elinamakhulu amathandathu eepikselis ukuya kwikhulu elinamashumi amabini anamakhulu asixhenxe (100 x 600 ukuya kwi-120 x 700).
Iifomathi zebhanile ekwandiswayo
Iifomathi zebhanari ezandiswayo zifana kakhulu nezo zikhoyo kwiibhanti ezidibeneyo, umahluko obonakalayo kukuba banamandla okwandisa ubungakanani obusekwe ngaphambili ngenkxaso.
Ngoku, ukuze umsebenzisi aneliseke kwindawo etyelelweyo, kubalulekile ukuba ubunzima beebhanari abukho ngaphezu kwe-30kbs, ngaloo ndlela iqinisekisa ukukhawuleza kwephepha.
Iifomathi zebhena ezidadayo
Ibhena edadayo ikwisithuba esiphakathi xa ibambe indawo yonke yephepha, oko kukuthi, ifestile yomkhangeli zincwadi. Kubonakala kwisithuba esiveliswa phakathi komsebenzisi ecofa ikhonkco kunye nokukhuphela umxholo okanye iphepha apho ikhonkco likhokelela khona.
Ngamanye amaxesha, ibonakala ekuqaleni kwewebhusayithi, ibangela ukuba umsebenzisi acofe kwaye afikelele kumxholo. Yibhena enomtsalane kakhulu, kuba inobukhulu bephepha lilonke, itsala umdla womsebenzisi kakhulu.
Kwabanye banokuthi baxakeke, ngoko ke kufuneka kuthathelwe ingqalelo ukuba kungagqithisi inani leebhena zangaphakathi ezibekwe emaphepheni, njengoko oku kunokubangela ukuba abantu bashiye indawo kwaye bangabuyi.
Umaleko okanye izibhengezo zeebhanile zisekwe kwimifanekiso eshukumayo eskrola ecaleni kwephepha, nokuba lixesha elimisiweyo okanye de umntu okwibhrawuza acofe kuyo.
Kulo mva, umaleko unokuqwalaselwa njengento ephazamisayo kwaye ecasulayo ngabasebenzisi, nangona xa bebangela amanani aphezulu e-CTR (unqakrazo-ngomlinganiselo okanye inani lokuchofoza).
Indlela yokwenza isibhengezo sesibhengezo ngokuchanekileyo?
Khetha ifomathi efanelekileyo
Ngaphandle kwezi zikhankanywe ngasentla, kukho ezinye iintlobo zeefomathi ezikuvumela ukuba uphuhlise ibhanile elungileyo kwishishini lakho. I-JPG yifomati yefoto entle kakhulu ethanda ukungathathi indawo enkulu kwiphepha.
I-PNG yeyona ifomathi ifanelekileyo yaloo mizobo okanye oopopayi abafuna ukungafihli ukugqiba uyilo lwayo, nangona inzima kuneyangaphambili.
I-Gif, upopayi owenziwe ngezakhelo, lukhetho olukhulu lokubonwayo ukutsala umdla womsebenzisi we-Intanethi, nangona kunjalo, yenza kuphela imibala engama-256 efumanekayo kuwe.
Ngefomathi ye-HTML 5, usenako ukuphuhlisa ii-animations, kodwa kulo mzekelo kuya kuba lula ukuziqhelanisa nombono weselula, kwaye isisombululo esidityaniswe neentlobo ezahlukeneyo zenguqu sinika umnxeba ophucukileyo kwintengiso.
ubungakanani bebhanari
Ubungakanani obukhethayo kwibhena yakho ibaluleke kakhulu, kuba unzima kakhulu kuya kuphazamisa isantya sewebhusayithi apho uyibeka khona.
I-rectangle ephakathi kunye nemilinganiselo ye-300 x 250 pixels iyacetyiswa, ukuthengisa iimveliso okanye iinkonzo ngeetekisi okanye imifanekiso engenakushukunyiswa, nazo zixabiswa kakuhle kwimbono yeselula.
Abo banoxande olukhulu lwe-336 x 280 pixels, bakwasetyenziselwa iintengiso ezinombhalo kunye nemifanekiso emileyo, kodwa ayisebenzi ngeeselfowuni.
I-728 x 90 pixel leaderboard isetyenziswa kakhulu kwiifoto naphezulu kumxholo. Iphepha lesiqingatha, elinobukhulu be-300 x 600 pixels, likhethwa ngabakhangisi, ekubeni imilinganiselo yalo ibangela impembelelo enkulu yokubona.
Okokugqibela, iibhena eziphathwayo ezingama-320 x 50 aziqhelekanga ukusetyenziswa kwiintengiso ezibhaliweyo, kodwa ziyasebenza ekubhengezeni ngeefowuni eziphathwayo.
chonga ishishini lakho
Ukufezekisa ukuqondwa okukhulu kwimarike, ungalibali ukubandakanya isimboli yebhrendi yakho okanye uphawu ngaphakathi kwebhena, ukuze abantu bazi malunga neshishini lakho kwaye uya kuba nakho ukwakha isazisi sophawu lwakho.
Unamathelwano
Imifanekiso kunye nomyalezo oqulethwe kwibhena kufuneka uhambe kunye nomfanekiso wenkampani, kunye neenjongo zayo, ngokuqwalasela uhlobo lomsebenzisi olufuna ukufikelela kulo.
Okwakho
Qinisekisa ukuba imibala oyikhethayo kwintengiso yakho igqame kwiziphumo ezingcono, khetha ukudibanisa imibala yelogo yakho kunye naleyo uyazisayo kwiibhanile zakho.
Ukongezelela, kukhethwa ukuba xa ukhetha ileta, unqume ukukhetha umbala okhanyayo onokufundwa ngokulula ngabasebenzisi. Into ebalulekileyo kukushiya isitayile sakho siphawulwe kakuhle, ukuze zichonge ishishini lakho.
I-Innova
Sebenzisa itekhnoloji entsha ukufezekisa ukubonakala okukhulu kwesibhengezo sakho, sebenzisa ubuchule kunye nezinto ezisebenzisanayo ukutsala umdla wabasebenzisi be-Intanethi.
dibanisa
Ungagqithisi isixa solwazi olubeka kwibhena yakho, ukuba uyayenza, uya kunciphisa isibheno esibonakalayo sentengiso yakho. Ibhanile kufuneka ihambelane ngeendlela zonke, zombini imifanekiso kunye nesicatshulwa kufuneka silingane.
Ukuba ufuna ukubonelela ngomxholo ongaphezulu, sebenzisa amakhonkco akhokelela umsebenzisi ukuba afumane ulwazi oluninzi malunga nesihloko okanye imveliso abaphanda ngayo.
Sebenzisa iiCTA
IiCTA okanye iifowuni kwisenzo ngeSpanish, zixhobo ezisetyenziselwa ukutsala ingqalelo yabantu abazijongayo kwaye ekubeni le nto kanye oyifunayo, kubalulekile ukuba ubongeze ngendlela yeqhosha.
"Ulwazi oluninzi apha" okanye "Thenga ngoku" zezinye zezona CTA zisetyenziswa kakhulu ukwalathisa umsebenzisi we-Intanethi kwiphepha elitsha apho afumana khona ulwazi olunomdla.
Iphepha lokufika okanye iphepha lendawo
Kuyacaca ukuba ukuze ukwazi ukubeka iqhosha ukufumana ulwazi oluthe kratya kwibhena yakho, kufuneka uqale wenze elo phepha lokufikela. Eli phepha kufuneka liqulathe ulwazi olongeziweyo malunga nemveliso oyikhuthazayo kwaye ufuna ukuhoywa kuyo.
Kwakhona, ulwazi olunikezelayo kweli phepha kufuneka luhambelane noko bekubonelelwe ngaphambili kwibhena, kwaye ungaze uqhagamshele iqhosha kwiphepha lentlawulo.
Lungisa ibhanile
Khumbula ukuba abasebenzisi be-Intanethi abayi kuhlala befikelela kwiwebhusayithi ngeekhompyuter zabo, yiyo loo nto ibhena kufuneka ihlengahlengiswe kuzo zonke iintlobo zezixhobo, nokuba ziselfowuni, iitafile okanye nayiphi na enye into.
Izixhobo zokwenza ibhana yentengiso
Okwangoku, kukho inani elikhulu lamaphepha ewebhu kwi-Intanethi anika ithuba lokwenza eyakho ibhena ngendlela eyeyakho.
Enye yezona zinto zisetyenziswa kakhulu i-Rapid banner, iqonga lasimahla elikuvumela ukuba wenze iibhanari zohlobo lokubonisa, inzuzo yalo enkulu kukuba ikuvumela ukuba wenze ibhana kwiifomathi ezininzi ngaxeshanye.
I-Canva lelinye iqonga elidumileyo phakathi kwehlabathi leebhanari, liqulethe iitemplates ezimangalisayo zokuphuhlisa kungekuphela nje olu hlobo lwezixhobo kodwa nokudala imifanekiso yesiko.
Kwelinye icala, i-Bannersnack yenye inketho ye-intanethi onokuthi uyisebenzise, inoyilo olungaphezulu kwe-100 kwaye ikuvumela ukuba ukhuphele ii-gifs xa usetyenziswa kwinguqulelo yasimahla.
Indlela yokusasaza iibhena?
Ngaphambi kokupapasha iibhena, kuya kufuneka ukhethe iisayithi apho ufuna ukufaka khona iintengiso zakho ngokwabaphulaphuli ofuna ukubamba kunye nohlobo lwephepha apho uya kupapasha khona.
Kufuneka kuqatshelwe ukuba xa upapasha kwiwebhusayithi ethile, umfanekiso we-brand yakho kunye nephepha uya kudibaniswa nabasebenzisi, yingakho ukhetho kufuneka lugxininise kwizinto ezinomdla kwishishini lakho.
Kule mihla, sifumana amaqonga ahlukeneyo abeka intengiso ngokuzenzekelayo kwiiwebhusayithi ezahlukeneyo ngexesha elinye, kunye nokuqinisekisa ukusetyenziswa kweendawo ezifanelekileyo.
OniAd
Liqonga elinika ithuba lokubhengeza ngaphezu kwe-1000 eqinisekisiweyo ngaphambili kunye neendawo ezikhethiweyo. Ekuphela kweendleko ezivelisayo zezentengiso yesivumelwano, kuba akuyomfuneko ukuba uhlawule nyanga zonke okanye umrhumo wokubhalisa.
Inika inkxaso yomsebenzisi ngendlela esondeleyo kunye neqhubekayo, ngaloo ndlela iqinisa ubudlelwane nabakhangisi, ngaphezu kokusebenzisa iSpanish ukunika iinkonzo zayo.
Indawo yeScout
Mhlawumbi eyona nto ingalunganga kweli qonga kukuba lifuna intlawulo, lide lifune i-advanced phambi kokuba liqalise ngopapasho.
Enye ingongoma yokuba njenge-Hispanics kufuneka ithathelwe ingqalelo kukuba esi sixhobo singesiNgesi ngokupheleleyo kwaye ukusisebenzisa ngokufanelekileyo kufuneka utolike oko kubhaliweyo ngolu lwimi.
choozle.com
Ngesi sixhobo uya kukwazi ukulawula ngokwakho intengiso ofuna ukuyilayisha kwi-Intanethi, nangona kunjalo, kulo mzekelo kuya kufuneka uhlawule kungekuphela nje intengiso oyenzayo, kodwa kunye nenkonzo eyenziwa yiqonga. uyabonelela.
Njengale ikhankanywe ngasentla, ulwimi olusetyenziswe kwesi sixhobo sisiNgesi, ngoko uya kufuna ubuncinane ulwazi olusisiseko.
AdWords Google
Enkosi kwinto yokuba, njengoko igama layo libonisa, yeyenkampani enkulu kaGoogle, yenye yezona qonga zaziwayo kwihlabathi leentengiso.
Ngokuyintloko, igxile ekubekeni intengiso ye-injini yokukhangela, kodwa ikwakuvumela ukuba uphuhlise imikhankaso yentengiso yohlobo lokubonisa.
Inyaniso kukuba ngezi zixhobo esizibonisa kuwe kunye neenkcukacha esibelana ngazo nawe ngazo indlela yokwenza isibhengezo sentengiso, ungaqala ngoku ukwenza intengiso eyeyakho ukuze uzenze waziwe kwaye woyise i-Intanethi iphela.
Thatha ingqalelo inyathelo ngalinye kunye nesiphakamiso, landela zonke iingcebiso kwaye ukhulule ubuchule bakho, ngoku uya kukwazi ukwandisa i-traffic kwiwebhusayithi kwaye abantu abaninzi baya kuchonga uphawu lwakho.
Ngaphambi kokugqiba eli nqaku, siyakumema ukuba ucofe kwikhonkco elilandelayo kwaye uqhubeke ufunda malunga neentengiso, ngokukodwa, oko kwenziwa ngemidiya yedijithali: Intengiso yedijithali.
