Namhlanje siza kubona indlela yokupapasha kwi-intanethi, izixhobo kunye nezinto eziyimfuneko ukuphuhlisa isicwangciso esihle sokubeka imveliso, qiniseka ukuba ufunda eli nqaku elinomdla.
Indlela yokubhengeza?
Intengiso ikhona iminyaka emininzi kwaye ngokufika kwe-intanethi intshukumo enkulu kakhulu ebizwa ngokuba yintengiso yedijithali iyenzeka, yenye yezixhobo ezininzi ezincedayo. indlela yokupapasha kwi-intanethi.
Xa oosomashishini abaninzi bethatha amanyathelo abo okuqala ngenjongo yokubeka uphawu okanye imveliso, bazifumana benengxaki yendlela yokuthengisa kwaye babe namandla okufikelela kubathengi abaninzi. Abanye babhenela kwiiarhente zentengiso ezinolwazi kunye namava okubeka uphawu kumanqanaba abalulekileyo obukho be-intanethi.
Nangona kunjalo, njengenxalenye yeprojekthi kunye nokucwangciswa kwemveliso okanye ishishini, intengiso ifuna ukuqwalaselwa ngakumbi kunye notyalo-mali lwezibonelelo. Abakhangisi bavakalisa ukuba ukukhuthazwa kwemveliso kuqinisekisa ipesenti ebalulekileyo yokuthengisa okwandisiweyo. Kwaye kwakhona bathi intengiso ngumphefumlo weshishini.
qala kwaye uqale
Ngoko sicinga ukuba ngaphandle kokupapashwa kakuhle uphawu aluyi kukwazi ukufumana ukwanda kweentengiso, nokuba imveliso isemgangathweni. Kungqinwe ukuba akukho phawu luya kuze lukwazi ukuzibeka endaweni yalo, kuyafuneka ukuba ube nokunyuselwa okuhle.
Inkqubo yentengiso ibandakanya izigaba ezahlukeneyo ezingaphakathi kweprojekthi kunye nocwangciso. Ezinye ziphuhliswa ziinkampani ukusuka ekuqaleni kwaye zisebenzisa isicwangciso esibizwa ngokuba yi-Branding, ebandakanya ukucwangcisa ngokufanelekileyo imveliso ukusuka ekuzalweni kwayo ukuya kwindawo yayo.
Le nkqubo yenye yezicwangciso ezisetyenziswa ziinkampani zangoku zentengiso. Nangona kunjalo, kusenokuba imeko apho usomashishini engenazo izixhobo ezaneleyo zokuthengisa. Kuloo meko sicebisa ezinye iingcebiso esiya kuzichaza ngezantsi.Umbono kukubonelela ngezinto zokufunda ukuphuhlisa unyuso lwabo.
Ukudala
Cinga ngandlel 'ithile ukuba imveliso, uphawu okanye ishishini liphethwe kwaye lizelombono ophuma kwiingcinga zakho, ngenxa yesi sizathu khangela indlela eyavela ngayo imibono ekuqaleni kwaye ucwangcise isicwangciso esihle kunye neengcebiso kancinci kancinci siya kukunika.
Kuphela ngumbandela womonde kunye nokuqwalasela amanyathelo alandelayo okufumana intengiso esemgangathweni, eya kuvumela uphawu ukuba luthathe amanqanaba abalulekileyo okumisa. Ngokunjalo, kubalulekile ke ukuqwalasela imiba ethile kwi indlela yokubhengeza ngempumelelo, esiza kunika iinkcukacha ngezantsi.
Amanyathelo opapasho oluhle
Emva kokuba nenyathelo lokuqala lokuqhuba ishishini, inqanaba liqala apho kufuneka ufune ukubeka imveliso, inkonzo okanye nawuphi na umsebenzi ofuna ukubalasela kuwo. Qala ngokucinga ngayo yonke into onokuyenza ukuba ulawula ukuseka isicwangciso esihle sokuthengisa. Kodwa masihambe inyathelo ngenyathelo.
Ungabhengeza phi?
Namhlanje kunokwenzeka ngakumbi ukukhuthaza ngokusebenzisa amajelo e-intanethi, ungasebenzisa iinethiwekhi zentlalo ezikhoyo. siya kukunceda uyenza njani intengiso ku-Facebook, Instagram, Twitter, kwakunye namajelo Youtube. Sincoma ukuba ufunde inqaku indlela yokwenza imali kwi-youtube. Apho uya kuzazi izinto zokuxhasa iprojekthi yakho yentengiso.
Ngakolunye uhlangothi, kubalulekile ukuqwalasela uhlobo lweshishini okanye imveliso nakwinkalo yayo yomzimba, oko kukuthi, akulimazi ukugcina indawo ebonakalayo apho ngenxa yesizathu esithile ungabeka okanye unikeze into oyifunayo.
Loluphi uhlobo lwentengiso olunokusetyenziswa?
Kukho amawaka eendlela ezinokunceda ukwenza intengiso elungileyo, ukusuka kwiibhanile ezintle kunye namaphepha ewebhu, ukukhankanya kwiintanethi zentlalo, iividiyo zeYouTube ezenziwe kakuhle kunye nokukhangisa kwizikrini zedijithali ezisetyenziswa kumashishini ahlukeneyo. Kwimeko enjalo kufuneka ubeke imveliso, khangela i-intanethi yezixhobo zokubeka i-SEO.
Kukho into enomdla yokukwazi ukwenza ibhanile eyimpumelelo, ibizwa ngokuba yi-EBook kwaye liqonga apho izixhobo zinikezelwa khona ukwenza amaqweqwe, iipowusta kunye neevidiyo ezinxulumene nentengiso kunye nokuthengisa. Ungenisa kuphela ukubhalisa kwaye uqalise ukuthoba usetyenziso olwahlukeneyo lwangaphakathi.
Lungiselela iindidi ngeendidi zeentengiso, iipowusta, iziqubulo zeefoto, iividiyo nayo yonke into onokuyifikelela ukuze ubonise inkuthazo enomdla ekujoliswe kuyo. Ngokukwanjalo, isebenzisa isixhobo sezixhobo eziphathwayo, apho ngeWhatsApp, iLinkedIn, iTik Tok, ezizizicelo ezithile zeefowuni, bonisa ukhetho lwakho lokunyusa kwaye unikeze ngenkonzo okanye imveliso yakho.
Cinga ngoko kujoliswe kuko
Phuhlisa isifundo semakethi encinci apho kukho abantu abafanelekileyo abanokufikelela kwisinikezelo sakho. Ithagethi elungileyo inceda ukubeka ngokukhawuleza uphawu, gxininisa kwabo bantu bafuna ngokwenene imveliso okanye inkonzo enxulumene nentsimi yakho. Kubalulekile ukutsala ingqalelo kwasekuqaleni kwaye ngakumbi kubathengi abanakho.
Khangela abamkeli abafanelekileyo apho bacinga ukuba kufuneka basebenzise inkonzo okanye imveliso. Emva koko uqondise umyalezo ngokusekwe kukhetho kunye neemfuno zabo, ungabafumani abathengi abanokuthi baqhagamshelene, okanye ungabi nasidingo sokufumana le nto uyinikezelayo.
Sebenzisa ulwimi lwentengiso
Emva kokwazi ukuba ngubani umthengi wakho wabathengi abanokubakho, kulungile ukuqala ukucinga ngohlobo lwentengiso ejolise kolo hlobo lomsebenzisi. Ukwenza oku, kufuneka ukhethe ukuqwalasela uhlobo lolwimi ngokuhambelana neemfuno zomthengi wexesha elizayo.
Sebenzisa amabinzana acacileyo nalula kunye nemiyalezo echukumisa iimvakalelo kunye neemvakalelo zoluntu. Kwintengiso olu hlobo lwesicwangciso lubizwa ngokuba yi-Emotional Marketing, ifuna ukudibanisa imveliso okanye uphawu kunye neengcinga zomthengi. Ke lawula ibhrendi yakho ngokusekwe kwiimvakalelo ezinokuziva umthengi.
Iimfuno zamaqela athile kunye namacandelo oluntu zifana kakhulu, ngakumbi ukuba ezinye iinkalo ezifana neklasi yentlalontle, ubudala, ubugcisa, phakathi kwezinye izinto eziguquguqukayo, zithathelwa ingqalelo. Umzekelo, kwiinethiwekhi zentlalo kulapho ulwahlulo oluninzi kunye nohlobo lwabasebenzisi luphunyezwa. Ulwimi kufuneka lunxulumane kwaye luhambelane nohlobo lomsebenzisi.
Ukuba ufuna ukuthengisa okanye ukubonelela ngenkonzo kubantu abancinci, abona banconyiweyo yiTik Tok kunye noFacebook, kodwa ukuba ujoliso lujolise kubantu abadala abancinci, sicebisa indlela yokuthengisa kwi-instagram kunye ne-Twitter. Kubantu abadala abadala kunye nabanamhlanje, kuyacetyiswa ukuba ubeke intengiso kunye nemiyalezo ekujoliswe kuyo kwiinethiwekhi ze-Facebook kunye ne-imeyile.
Musa ukucinga ngokhuphiswano
Kubalulekile ukuba ungachithi ixesha elininzi kwimisebenzi yokhuphiswano, izixhobo ezibalulekileyo ezinokuthi zisetyenziswe kwiinzame zokukhangisa ziya kuchithwa. Jonga ukhuphiswano njengembangi ekufuneka ibekho, ifunde kwaye ihlalutye kodwa ungakopi amaqhinga abo nangasiphi na isizathu.
Ngokusekelwe kwinto eyaziwayo, phuhlisa iingcamango zangaphambili kunye neenkqubo ezitsala ingqalelo yomxhasi kwaye, ukuba kunokwenzeka, ukhuphiswano ngokwalo. Abanye benza impazamo yokukopa amacebo oshishino okhuphiswano kwaye benze urhwebo luqheleke kwaye lube yindinisa.
Kubalulekile ukuqonda njengomnini wenkampani ukuba iinkqubo ezithile zentengiso azisebenzi kuwo onke amashishini Chaza amaqhinga akho, ngokusekelwe koko kuhlalutyiweyo, apho umxhasi anokuwuxabisa umgangatho wemveliso yakho. ekhoyo nangaphezulu.Xa amaqhinga aziwa indlela yokupapasha ishishini ngokwayo.
sebenzisa inguqulelo
Ukuba ugcina intengiso ixesha elide, uphuhliso kunye nokukhula kweshishini kuya kuba nzima. Isebenzisa iimbono ezintsha ezihlaziyayo ezinxulumene ne-brand, inika abathengi iindlela ezizezinye ezisekelwe kwiimfuno, ukuvula iingcango ezintsha kunye nokubonisa abanye ishishini elisekelwe kwinkqubela phambili kunye nokuchuma.
Ukwenziwa kwezinto ezintsha yinxalenye yeengqondo zokuyila, iimveliso kufuneka zitshintshwe nangona kukho izimvo zabathengi abathile abanganyanisekanga abangaluxabisiyo utshintsho. Hlala ucinga ngekamva kwaye oku kubalulekile ukwenza iintengiso ezintsha kunye nezahlukileyo.
Gxininisa iimpawu zemveliso
Kubalulekile ukuqwalasela iimeko kunye neenzuzo kuxhomekeke kwindlela yokubhengezwa. Unyuselo malungqanyaniswe nokuqaqambisa iimpawu zemveliso. Abantu kufuneka bazi ngaphambi kokuthenga into enikezela ngebhrendi yakho kwaye kutheni yahlukile kwabanye.
Iphakamisa iindlela kunye neenkqubo kunye nokuphuculwa kunye nokuphuculwa kweenkonzo ozinikezelayo, zama ukugcina inqobo ye-positivism, umxhasi ukuxabisa unikezelo lophawu ngaphezu kokulufumana kwaye wazi ukuba zeziphi izibonelelo ezizisayo. Yahlula imveliso yakho ngokusekelwe kwiimpawu kwaye kutheni le mveliso okanye inkonzo kufuneka ithengwe.
Sebenzisa isilogeni sempembelelo
Sasitshilo indlela ukuthengiswa kwedijithali kugcina isicwangciso esibizwa ngokuba yi-Emotional Branding, yinkqubo apho iimvakalelo ezijoliswe kuyo zisetyenziselwa, ukwenzela ukukhuthaza imveliso apho umxhasi efumana khona ngenxa yeemvakalelo kunye neemvakalelo. Ngale nto, injongo kukugcina umxhasi edibene ne-maca ubomi bonke.
Izilogeni ezininzi zicaciswe ngokusekwe kwisicwangciso esikumema ukuba usifunde kule post ebizwa uphawu lweemvakalelo. Umzekelo, “Sifikelela intliziyo yakho”, “Yiva ubomi”, Bonisa iimvakalelo zakho”, zezinye izilogeni ezineemvakalelo ezisetyenziswayo ukufikelela umthengi ngokuthe ngqo. Ukuchukumisa iintliziyo zabo yeyona ndlela ilungileyo yokubafikelela.
Olu hlobo lwesilogeni lusebenza kakhulu kwaye luhlala lunxibelelene nomthengi/umbandela wemveliso, ephunyezwa ngokunika umgangatho ngesilogeni esichukumisa imfuno yomthengi. Ngokumalunga nesi sihloko, sincoma ukuba ufunde inqaku Indlela yokuthengisa kwi-Intanethi? apho izixhobo ezithile onokuzisebenzisa ziphawulwe.
Ezi slogani zifanele zibe zifutshane, zijolise ekusombululeni iingxaki okanye ukunika ulwaneliseko. Ngokufanayo, ukuthetha ngomnqweno, ukuvelisa umphumo, ukunika ixesha elithile, ukuxazulula izichaso kunye nokuqinisekisa ingozi, zizinto ezisisiseko ekufuneka zithathelwe ingqalelo.
Nikela ngezibonelelo
Enye yeendlela zokutsala umdla woluntu kukunxibelelanisa inkonzo okanye uphawu kunye nenzuzo ethile etsala umdla. Bonisa isiphakamiso esinikezela iziphumo zeemfuno ezithile, ukuba yimveliso yorhwebo, chaza izibonelelo ngenkcazo encinci kunye nesilogeni esifanelekileyo.
Ukuba ixesha elininzi lichithwa kwimisebenzi yokhuphiswano, izixhobo ezininzi ezinokuthi zisetyenziswe kwiinzame zentengiso ziya kuchithwa. Jonga ukhuphiswano njengembangi ekufuneka uyifunde kwaye uhlalutye kuphela, kodwa ungakopi amaqhinga abo nangasiphi na isizathu.
Ukuphuhlisa iinkqubo zokukhangisa ngokusekelwe kwinto eyaziwayo ngeengcamango kunye neenkqubo zangaphambili, apho ingqalelo yomthengi ibizwa ngokuba kwaye ukuba kunokwenzeka ukhuphiswano ngokwalo. Abanye benza impazamo yokukopa amacebo oshishino okhuphiswano kwaye benze urhwebo luqheleke kwaye lube yindinisa. khangela isithuba esilandelayo IziCwangciso zokuThengisa ngeDijithali apho icaciswe indlela yokukhulisa ishishini lakho
Kubalulekile ukuqonda njengomnini wenkampani, ukuba iinkqubo ezithile zentengiso azisebenzi kuwo onke amashishini, Chaza izicwangciso zakho ngokwezinto ezihlalutyiweyo, ukwenzela ukuba umxhasi unokuxabisa umgangatho wemveliso yakho Ukuqulunqa lelona qhinga. ekhoyo kwaye nangakumbi xa ishishini lilelalo.
Ukugqiba, sinethemba lokuba unokufumana okuninzi kulo mxholo, siphakamisa ukuba uhlolisise kwaye uhlalutye yonke into enxulumene nokuthengiswa kwedijithali kunye nezinye izicwangciso zentengiso, zilula kwaye kulula ukuzifunda.