Ukuba ufuna igama lakho laziwe, kufuneka ufunde indlela yokuthengisa kwi-intanethi, eyona ndlela yokuthengisa ishishini lakho. Ngokufanayo, apha uya kufumana iingcebiso ezikhethekileyo eziya kuba luncedo olukhulu kuwe, kunye nale modeli yokuthengisa komntu kwifomathi yedijithali.
Iingcamango ezintsha nezintsha ukwenza ihlabathi lakho laziwe
Indlela yokuthengisa kwi-Intanethi?
Asiyomfihlelo kuye wonke umntu oko iintengiso ze-intanethi Balawula kwiWebhu, bevumela amashishini amaninzi kwihlabathi liphela ukuba afumane inqanaba lodumo kunye nodumo abalwakha kancinci kancinci, ukuze babe neengeniso ezingcono kunye nenjongo ebanzi, kuba kubalulekile ukuba nayiphi na inkampani yandise ukunyuka. inani labaxumi, abangowona mthombo uphambili wengeniso yokukhankanywe ngasentla. Kungakhathaliseki ubungakanani beenkampani, le ndlela yokuthengisa iyasebenza kakhulu kwaye ineziphumo ezilungileyo.
Nangona kunjalo, ukusetyenziswa kwezi zixhobo zentengiso yedijithali kufuneka kucokiseke kakhulu kwaye kulumke, kuba intengiso inokuba nothotho lweengxaki, ezingachatshazelwa kakhulu ziinkampani, kodwa ngabasebenzisi abacofa ngabom okanye ngempazamo kwezi zinto zedijithali ezikhoyo. iWebhu, kuba ezi ngenxa yesizathu esithile zihlala zingosulelwa yintsholongwane yekhompyuter. Ngesi sizathu, iintengiso kufuneka zilawulwe kakuhle kakhulu ukuphepha naluphi na uhlobo losulelo lwedijithali.
Okokuqala, ukuqala ukuthengisa kwi-Intanethi, kufuneka sazi uhlobo lwethagethi esiza kuyigubungela, kuba ukwazi indlela yokuthengisa kwi-Intanethi kunye nokuba zeziphi izixhobo zayo, ayikokubeka nje umfanekiso kunye nesicatshulwa. ukuze intengiso elungileyo, kodwa ngokuchaseneyo, kubalulekile ukuseka uhlobo loluntu ofuna ukufikelela kunye neendlela zokutsala ingqalelo yabo. Okona kujoliswe kuko kubaluleke kakhulu, kuba ukusebenzisana kwabo kunye nentengiso yethu ngowona mthombo wengeniso eya kuthi iintengiso zethu zivelise ngempumelelo.
Kwelinye icala, ukhetho lwendawo apho intengiso iya kubekwa khona sesinye sezigqibo ezibalulekileyo eziya kukuvumela ukuba uphumelele kwihlabathi ledijithali, uphakamise inkampani yakho kwisitayile, njengoko benokwenza enye yeyakho. ukusilela okukhulu kweshishini. Ke ngoko, esi sigqibo kufuneka sithathwe ngononophelo olukhulu, kuba ngaphambi kokuthumela intengiso, inqanaba lokuhamba kweembono ibhlog ekujoliswe kuyo okanye iwebhusayithi ichaphazeleka kwintengiso yakho kufuneka ilinganiswe, kunye nokuthandwa kwayo kwi-Intanethi. indlela yedijithali ekhankanywe ngasentla.
Imidiya efana neeblogi, iiwebhusayithi kunye neenethiwekhi zentlalo, ziya kuba ngamahlakani akho amakhulu ukwenza le ndlela yokuthengisa echazwe kwintengiso yedijithali, kuba iqonga ngalinye elikhankanywe ngasentla linenqanaba elizinzileyo lotyelelo kunye nokwamkelwa okuhle phakathi koluntu phakathi kwe-15 kunye ne-60 iminyaka. yobudala, ngenxa yenyaniso elula yokuba nenqanaba eliphezulu lokufikelela, nje ngokuba nenkonzo yoqhagamshelo lwe-Intanethi oluzinzileyo. Phakathi kwabo bakhankanyiweyo, iinethiwekhi zentlalo yeyona ndlela ibalaseleyo ngenxa yabaphulaphuli abaninzi abanabo kwihlabathi liphela.
Kwangokunjalo, kubalulekile ukuseka uhlobo lwentengiso ngokuxhomekeke kwimveliso okanye kwinkonzo eza kubhengezwa, ekubeni isimbo ngasinye kufuneka sibe nesimbo esilungelelaniswe kubaphulaphuli ekujoliswe kubo, ukuze bathumele umyalezo ocacileyo nomfutshane ochukumisayo. kwaye inika umdla kubo, bathathe ngempumelelo ingqalelo yabo, kuba kukho imfuneko engxamisekileyo yokucofa intengiso kwaye ufunde ngakumbi malunga noku kuboniswa kwiWebhu. Ukukhetha okungalunganga kohlobo lwesibhengezo kunokuphazamisa eyona njongo yenkonzo okanye imveliso eza kupapashwa.
Ekugqibeleni, ukusetyenziswa kwesicwangciso soshishino esilungileyo esilungelelaniswe kuhlahlo lwabiwo-mali sisitshixo sempumelelo kunye neentengiso kwi-Intanethi, kuba, kunye nohlahlo lwabiwo-mali kunye nesicwangciso esilungileyo soshishino, iindleko ezingeyomfuneko kunye nelahleko yemali egqithisileyo inokuphetshwa. yemali yentengiso yenye yeendlela ezimbi kakhulu zokwenza isicwangciso sentengiso yedijithali. Ukusetyenziswa kakuhle kwemali ukwenza isibhengezo kubalulekile, kuba amanye amajelo eendaba ahlawulisa intengiso okanye iiNtengiso.
Izinto eziluncedo kwintengiso kwi-Intanethi
Ukwazi ngokweenkcukacha indlela yokuthengisa kwi-Intanethi, kubalulekile ukuseka izibonelelo zesi sicwangciso sentengiso yedijithali kwiinkampani zethu kunye nakumashishini ethu obuqu, kuba impembelelo entle abanokuvelisa inokuba ncinci kakhulu okanye ibe nkulu kakhulu, kuxhomekeke Ukugubungela uluntu kunye noluvo abanalo malunga noko kuthethwayo. Ngalo lonke ixesha ekwenzeni iintengiso, uluntu ngowokuqala ukunika uluvo lwalo kwaye lubakholisa ngeeNtengiso zethu yinjongo ekufuneka ihlangatyezwane ngempumelelo.
Izixhobo zokwenza urhwebo olusebenzayo nolunenzuzo kuye nawuphi na usomashishini weWebhu
Ukuba sisixhobo sedijithali esisetyenziselwa ukupapashwa kwentengiso, ayinakuze ichatshazelwe ziziphumo zemozulu okanye ngexesha njengoko lenzeka kwimithombo yeendaba ebonakalayo, njengoko ngendlela efanayo ukuyithumela kunokuba yindleko ephantsi ngaphandle kokwenza iindleko ezithile, ngokungafaniyo nokuphunyezwa kwentengiso kunomathotholo, amaphephandaba, iimagazini nkqu nakumabonakude, nto leyo eyenza iindleko ezinkulu kakhulu. Kwakhona, nokuba liliphi ixesha okanye indawo, intengiso yakho iya kuhlala ikhona kuluntu ngexesha ofuna ukuseta ngalo.
Ngokungafaniyo neentengiso eziqhelekileyo, ezi zinokutsala inani elikhulu labantu ngokufanelekileyo, kuba i-Intanethi ifumaneka kubantu abaninzi kwihlabathi liphela, kwiimidiya ezahlukeneyo zedijithali, kufuneka ucofe ngokulula kwintengiso yakho ukuze uqale ukufumana imali ngokukhawuleza nangexesha elifutshane. , ukwandisa inkunzi yakho kunye nokwanda kweentengiso zakho. Imodeli yokwamkela ezi ntengiso yaziwa ngokuba yi "Paid To Cofa" okukhona ucofa ngakumbi iAd yakho, kokukhona ufumana imali eninzi.
Ukusetyenziswa kweentengiso ze-intanethi kuthintela iimveliso ezininzi ukuba zingalityalwa ngenxa yokuthandwa okuphantsi, ukuzigcina zikhoyo kwinkumbulo yobuninzi babantu, abaya kuziva benomdla wokwazi malunga nemveliso okanye inkonzo ekhuthazwayo. Ke ngoko, le ndlela yokusebenza ikhuthaza umdla woluntu kunye nokuhlala ngokusisigxina koko kunikezelwayo kwimarike, kwaye okukhona iintengiso zinomdla kubo bonke abantu, kokukhona imveliso yakho iya kuba sisityebi, nto leyo eguqulela kwingeniso enkulu kunye neyonwabisayo. .
Ngokungafaniyo nezinye iindlela zokuthengisa, iindlela okanye izixhobo, le inokuvelisa inzuzo enkulu ngexesha elifutshane, kuba yindlela esebenzayo yokwandisa imali yakho, kuba iintengiso okanye iintengiso ezikhoyo kwiWebhu zinokuvelisa izigidi zeedola kumbandela iiyure kunye nokuba isibini imizuzwana, ezi midiya yedijithali inokukufumana amawaka eedola ngaphandle komzamo omkhulu. Nangona kunjalo, ezi nzuzo zinkulu zinokufumaneka kuphela ukuba abaphulaphuli ekujoliswe kubo badityaniswe ngokufanelekileyo neNtengiso ekwi-Intanethi elungileyo.
Okokugqibela, ngolu hlobo lwentengiso yedijithali luzinzile kwaye lunenzuzo ngokwemiqathango yokuncipha, kuba ngokugubungela uluntu ngakumbi nangakumbi kunokwenzeka ukuba kungekuphela nje ukunyusa imveliso oyivelisayo, kodwa nokwandisa iiparadigms apho imveliso yakho. ngumba. Umzekelo woku ziimpawu zempahla, ezibhengezwa kwiWebhu, zigxininise kwinjongo ethile ekuqaleni, kodwa ekuhambeni kwexesha kunye noluntu oluhle olufunyenwe kwiiNtengiso, zandisa imveliso yeengubo. batshintshe injongo yabo ibe yebanzi.
Iindlela zokuThengisa kwi-Intanethi
Ukwazi iingenelo kunye nedatha esisiseko ukukwazi ukuthengisa kwi-Intanethi, kubalulekile ukuphonononga ngakumbi kule modeli inkulu yentengiso ukuvelisa intengiso yedijithali elungileyo kwiinkampani zethu okanye iiprojekthi zorhwebo, kuba kukho uluhlu lweemodeli ezisebenzayo ezisekwe kwi Web ukuze ube nako ukuphumelela kwishishini ngokusetyenziswa kwee-Ads. Iimodeli zentengiso ziyaziwa ngokuba ziinkqubo ezikhethekileyo ezili-9, ezi zilandelayo kwiinkcukacha, ukukhankanya kunye nokubiza ngokupheleleyo nangokucacileyo ngezantsi:
I-Web Search Engine Advertising
Akukho mfihlakalo nakubani na ukuba zonke ii-injini zokukhangela ezikhoyo kwiWebhu zinezinga eliphezulu lokubonakala kweentengiso, ezineentlobo ezahlukeneyo zabaphulaphuli ekujoliswe kubo ezinokujoliswa kwithagethi eselula, njengoko ezi Ntengiso zinokuba nazo njengenjongo abadala okanye abaphulaphuli abaqolileyo ngokwentelekiso, ngenzuzo nje ngokujongwa, nokuba kanye ngemini. Olu hlobo lwentengiso yedijithali ikhona ukususela ekuqaleni kwe-Intanethi kwaye yeyona nto igcine ukuthandwa kwayo okukhulu.
Le modyuli yaziwa kwintsimi yekhompyuter njenge "iNjini yoPhando lweNtengiso" okanye "SEM" kwisifinyezo sayo kwisiNgesi, kwaye inefuthe elikhulu kwi-Intanethi kuba iinjini ezininzi zokukhangela zeWebhu ezifana ne "Bing" kunye ne "Google", zisebenzisa le ndlela yokusebenza. ukunceda amashishini amaninzi malunga nokuvelisa ingeniso, ngokubonisa umxholo wabo simahla kunye nenqanaba lesampula elilula nelifutshane. Ngokufanayo, ngexabiso elikhethekileyo, ezi njini zokukhangela zivumela oosomashishini abaninzi ukuba bapapashe intengiso eneempawu ezingcono.
Into ebalulekileyo ukuyikhankanya kukuba uhlobo lwentengiso oluza kuboniswa luya kuhlala luxhomekeke kwiziko kunye namagama okukhangela asetyenziswa ngumsebenzisi kwi-injini yokukhangela, evumela nayiphi na intengiso ukuba ibe nethuba lokubonakala ngathi icofa, ngaloo ndlela ivelisa inzuzo. ukwandisa amathuba akho njengosomashishini kunye nomrhwebi. Obu buchule bukwasebenzisa ubuchule obaziwa ngokuba yi “Paid To Cofa” okanye “PTC”, evumela ukuveliswa kwengeniso ngokucofa okwenziwe ngumsebenzisi kwintengiso yabo ye-Intanethi.
Ngokunjalo, ezi ntengiso zisekwe kusetyenziso lwe "SEO Yoast", eyinkqubo yekhompyuter enoxanduva lokulawula umfanekiso wesibhengezo sakho, ikubonisa iinkcukacha ezikhethekileyo eziya kwandisa ukuboniswa kweentengiso zakho ngokufanelekileyo, usebenzisa izikhokelo ezinjengokusetyenziswa. yombhalo wealt kumfanekiso obonisiweyo wentengiso, njengokusebenzisa okubhaliweyo okwaneleyo ngokufanelekileyo. Ineemitha ezikhethekileyo ezibonisa ukuba ufaka umbhalo owaneleyo okanye ukuba udlula umda wamagama avunyelweyo kwi-Ad.
Ngokwemigaqo ye-SEO Yoast efanelekileyo kwi-Ad, kufuneka ihambelane nobuncinci bemigca emibini kunye nobuninzi bemigca emine kwinkcazo yayo, ukwenzela ukuba ingabi yinde kakhulu kumntu obonisa i-Ad, kunye , kufuneka ihambelane nale nto ngokusasazwa kakuhle kweempawu ezilula kunye nezikhethekileyo, apho isihloko esiza kuthwala i-Ad singadluli kwiimpawu ze-alphanumeric ezingama-25. Ngakolunye uhlangothi, kwamanye amacandelo aqulethe isicatshulwa baya kuba nenani elipheleleyo leempawu ze-105 ezahlulwe phakathi kwekhonkco esisigxina kunye nenkcazo yemeta ye-Ad.
Eyona ndlela ingcono yokwazi ukusebenza kwe-SEO Yoast kukukhangela nasiphi na isihloko kwi-injini yokukhangela efana noGoogle, oya kuthi, xa uqala ukukhangela isihloko somdla wakho, sibonise isihloko sentengiso yakho ngokweenkcukacha, eboniswe ngombala wealphanumeric. abalinganiswa Ubumnyama obuluhlaza kunye nekhonkco elisisigxina elingaphantsi kwalo, kwingca emangalisa kakhulu i-hue eluhlaza kwaye ekugqibeleni isicatshulwa senkcazo kwi-gray enzulu. Le mibala iluncedo kakhulu ekutsaleni ingqalelo yabantu ngokufanelekileyo, ukwenza ucofa ngalunye luvelise ingeniso.
Okokugqibela, obu buchule buyinxalenye yefomula enkulu esetyenziswa ziinkampani ezininzi ukupapasha iimveliso okanye iinkonzo zazo, ziphucula ezi ngakumbi nangakumbi ngokunyuka kotyelelo kwiiwebhusayithi zabo kunye nokucofa amakhonkco asisigxina achazwe ngasentla, ukuguqulela oku. kunyuso olusebenzayo lwenkunzi yakho yokuqala, kunye nokuba yindlela ethandwa kakhulu namhlanje. Ngokufanayo, okwangoku yenye yezona ndlela zilula kunye nezona zisebenzayo zentengiso yedijithali eyaziwayo kweli xesha likhulu ledijithali siphila kulo.
Intengiso kwiiNethiwekhi zeNtlalo
La maqonga aye aguqula amajelo eendaba edijithali ukususela ekubonakaleni kwawo okokuqala ngeminyaka yoo-80 ngokuphunyezwa kweenkqubo zokuqala zedijithali ezigxile kunxibelelwano lwabantu, ngaphandle kokuba kusetyenziswe izinto ezibhaliweyo ezinokuthatha iintsuku okanye iminyaka ukugqiba. ukuphathwa kakubi kweenkqubo zokuhanjiswa kweepasile zelo xesha. Ngokufanayo, baye bavumela abantu abaninzi abasuka ehlabathini lonke ukuba bangabonisi nje iimvakalelo zabo ngendlela ecacileyo nengqalileyo, kodwa nokubanika ithuba lokungenisa imali.
Iinethiwekhi zentlalo, ngenxa yokubaluleka kwazo, ngowona mhlobo ubalaseleyo koosomashishini njengaye nawuphi na usomashishini emhlabeni, kuba banezixhobo ezininzi zokuthengisa ezinokuthi zisetyenziswe ukukhuthaza imveliso okanye inkonzo, kunye nokubonisa ezi ngamanqanaba ahlukeneyo okubaluleka, ezisimahla ngokupheleleyo kwiinethiwekhi zentlalo ezininzi. Nangona kunjalo, oku kuyahluka ngokuxhomekeke ekuthandeni kwenethiwekhi yoluntu oyikhethayo, ekubeni imarike yedijithali ngokubhekiselele kunxibelelwano lolona lukhuphisanayo kubo bonke.
Isitayile seNtengiso sinokuba ziifomathi ezininzi kula maqonga onxibelelwano lwentlalo, kunye neevidiyo kunye nemifanekiso yentengiso iyeyona isetyenziswa kakhulu, kuba ziyimithombo yeendaba ebethayo enokuvuselela umdla wabasebenzisi be-Intanethi ukuba bangene okanye bangabikho kwintengiso yakho. Ukusetyenziswa kwezi fomati kufuneka kwenziwe ngokufanelekileyo, njengoko nawuphi na umxholo wedijithali ogcwele kakhulu onomyalezo ontsokothileyo awuqhelekanga ukuthandwa ngabantu, kuba umbono ikukuvuselela umdla wabasebenzisi be-Intanethi ngaphandle kokwenza ukubhideka.
Iiplatifomu zentlalo ezinolawulo kwiimarike zedijithali ngokubhekiselele kwintengiso zilawulwa kakhulu ngusomashishini omkhulu owaziwa ngokuba ngu-"Mark Zuckerberg", phakathi kwazo ii-macro-platforms zenethiwekhi zoluntu ezibizwa ngokuba yi "Facebook", "Instagram" kunye ne "Twitter". , ukuba ngaba bangcono kakhulu kudidi lwabo kunye nokukhetha enye yazo, yeyona ndlela ilungileyo yokwenza isicwangciso soshishino kunye nokuthengiswa kwedijithali. Kubalulekile ukukhankanya ukuba ezi ndlela zezona zisetyenziswa ngoosomashishini abaninzi ngenxa yokulula kwabo.
iiBhanile
Eyaziwa nangokuthi "Banderola" ngolwimi lwesiSpanish, ngumfanekiso wentengiso onokubekwa kuyo nayiphi na iwebhusayithi ukuvelisa ukukhuthazwa kwemveliso, kunye nenkonzo ekhethekileyo enikezelwa ngokusebenzisa i-Web medium, ekubeni le nxalenye ye isicwangciso-qhinga sokuthengisa esizinzileyo nesinenzuzo, siququzelela ukubanjwa okusebenzayo koko kujoliswe kuko okuthe kwacandwa kwisicwangciso sokuthengisa ngokubanzi esiza kusetyenziswa. Ineentlobo ezininzi zeefomathi ezikhethekileyo, ezinokusebenza ngokufanelekileyo ekutsaleni ingqalelo ekujoliswe kuyo ekhethiweyo.
NjengeeNtengiso zemveli ezinokubonwa naphi na kwiWebhu, le yenye yezona ndawo zide zentengiso, kuba xa uvula indawo yeWebhu kungakhathaliseki umxholo okanye injongo enayo, unokuhlala ubona kumacandelo ahlukeneyo amabhanari amaninzi, apho uvula iWebhsayithi. inokuba nolungelelwaniso oluthe nkqo okanye oluthe tye, kunye nokuba kwifomati engatshintshiyo njengeyophilayo. Esi sixhobo sentengiso yedijithali ekhoyo kwiWebhu sisebenza ngokunxibelelanisa kunye neenkqubo zokwalathisa phakathi kweesayithi ezahlukeneyo kwi-Intanethi.
Nangona kunjalo, nangona ingumbono olungileyo ukuqala isicwangciso sentengiso yemveliso okanye inkonzo yakho, namhlanje ibe yimodeli yokuthengisa yedijithali enobunzima obuthile, kuba ziyinxalenye yempikiswano ezi zixhobo ezinayo ngenxa yabasebenzisi abakhohlakeleyo be-Intanethi abaziwa njenge " Crackers", abasebenzisa isiseko setekhnoloji yeebhena ukubamba amaxhoba abo. Ukusetyenziswa kwezi zosasazo zentengiso phantsi kobuchule bukhankanywe ngasentla kuthiwa "Phishing" enye yeendlela ezilula zokufumana usulelo lwekhompyutha.
Kodwa, nangona izityholo ezinkulu ezihlaselwe ziiwebhusayithi ezininzi ngenxa yezi mpikiswano ezinkulu, ziyaqhubeka zibonisa olu hlobo lwesiqulatho sentengiso yeWebhu, kodwa ezinye azibonisi nto ngaphandle kokuthengisa umxholo wazo, kunye nokunciphisa ukusetyenziswa kwemifanekiso edityaniswe ngaphandle. ezinokuba sisoyikiso esikhulu nesinokubakho kwizixhobo zalo naluphi na uhlobo lomntu phakathi kwabaphulaphuli ekujoliswe kubo. Ngendlela efanayo, kubalulekile ukuqinisekisa ukhuseleko lwebhanari ye-URL ngaphambi kokungena kuyo ngaphandle kokulumkisa.
pop ups
Ukwazi ukuthengisa kwi-Intanethi, ngaphandle kokwazi ukuba yintoni i-Pop Up yinto engekho mfihlelo kwabaninzi, esi sixhobo sokukhangisa saziwa ngokuba yi "Pop-Up Windows", ezi zenzelwe ukubonisa intengiso kwiWebhu. kodwa inkangeleko yayo ingaphandle kwewebhusayithi oyifakayo. Nangona kunjalo, abantu abaninzi abayaziyo indlela yokupapasha kwi-Intanethi abaqapheli ukuba ngaba ezi zixhobo banazo, ezifana nodumo olubi abaye baba nalo ukususela ekuqaleni kokubonakala kwabo kwi-90s.
Yonke imihla, kuyaziwa ukuba abasebenzisi abaninzi be-Intanethi kwihlabathi liphela bavala iiPop Ups ezingenakubalwa zonke iisekondi, kuba ezi zinembonakalo ephezulu yembonakalo kwiiwebhusayithi ezikhoyo kwi-Intanethi, kodwa kuxhomekeke kwindawo oyifaka kwiWebhu. ezi zinokuqulatha okanye zingaqulathanga umthwalo ophantsi okanye ophezulu weentsholongwane zekhompyuter, ezinokwenzakalisa isixhobo sakho ngokufikelela kwiPopu Ups. Le ndlela yokuthengisa ithathwa njengenkathazo eqhubekayo enokuthi ibonakale kuyo nayiphi na iwebhusayithi ngaphandle kokukhetha.
Ngendlela efanayo, kukho izicelo zeWebhu ezijongene nokuthintela naluphi na uhlobo lopapasho, olunoxanduva lokuphelisa iintengiso eziqhelekileyo kunye nayo nayiphi na enye indlela yentengiso ekhoyo kwiWebhu, eyaziwa ngabantu abazi ukuthengisa kwi-Intanethi. kunye nabaqalayo kwimiba yentengiso yedijithali efana ne "Ads Block", ezi apps ziyinxalenye yeSoftware enoxanduva lokukhusela abasebenzisi be-Intanethi. Nangona kunjalo, akuyomfuneko ukwazi ukuba ungabhengeza njani kwi-Intanethi ukuze ukwazi ukusebenzisa ezi zixhobo zedijithali.
Nabani na owaziyo ukuthengisa kwi-Intanethi, njengalo naluphi na uhlobo lomsebenzisi we-Intanethi, kungakhathaliseki ukuba ingcali okanye i-novice ingaba yintoni, impembelelo yentlalontle eyenziwa yi-Pop Ups, engalunganga kakhulu, inikwe ukuba indlela eboniswa ngayo kwaye izinga labo eliphezulu lenkangeleko abanayo, baye bazuza indawo yokuqala phakathi kwamajelo eendaba entengiso ye-intanethi avelisa eyona ngxaki kubasebenzisi ngenxa yenqanaba labo eliphezulu lomngcipheko. I-Pop Ups idla ngokusulelwa ziintsholongwane ezininzi zekhompyuter zomgangatho omncinci okanye ophakamileyo, kunye neeTrojans yeyona nto iphindaphindwayo ekuveleni.
Ngexesha elidlulileyo, le ndlela yokusebenza yamkelwa ngokubanzi lishishini lekhompyuter ngokusebenza kwayo okukhulu kunye nokuguquguquka, kodwa inkqubela phambili yetekhnoloji kunye nentelekelelo yabasebenzisi abaninzi abadumileyo be-Intanethi baye bayigxeka ngokuthe ngcembe le mithombo yeendaba, kuba banokuthumela kwakhona nawuphi na umsebenzisi we-Intanethi kwiwebhusayithi eyosulelekileyo njenge. ikhonkco ubuqhagamshelwe kulo, ukwenzela unyuso lwenkonzo ethile okanye imveliso. Eyona ndlela ilungileyo yokuphumeza i-Pop Ups kukubeka amakhonkco avela kwiwebhusayithi yakho okanye abonise umyalezo ocacileyo kuphela.
Intengiso yeBhlog
Ukwazi indlela yokuthengisa kwi-Intanethi, kufuneka sikhumbule ukuba iiblogi ziyinxalenye ebalulekileyo yokuthengisa okusebenzayo kwedijithali, kuba azinakubonisa kuphela intengiso yemveliso okanye inkonzo ofuna ukuyithengisa kwi-Intanethi, kodwa banakho bonisa ulwazi olucacileyo noluyinyaniso malunga nemveliso okanye inkonzo esiza kuyikhuthaza kwi-Intanethi. Ngendlela efanayo, kubalulekile ukukhankanya ukuba ukusetyenziswa kweblogi ukuzikhuthaza kwi-Intanethi kunokuba luncedo kakhulu kubantu abaninzi emhlabeni.
Ngendlela efanayo, ukusebenzisa iblogi kule mi sebenzi akuyimfuneko ukwazi indlela yokuthengisa kwi-Intanethi, kodwa ukwenza le nkqubo ngokufanelekileyo, unolwazi olusisiseko lweempawu zentengiso yedijithali, njengokwazi iindlela abazenzayo. idinga ukwaziwa ukwenza intengiso ye-intanethi enokuthi ibonwe ngabantu abaninzi emhlabeni. Ikhoyo ngoku idibaniswe neenkqubo ezikhethekileyo ezilawula inani lokutyelela kwiblogi, ukuguqulela ukuba kwiindwendwe ezininzi, inzuzo eninzi ifunyenwe.
Kodwa kubalulekile ukucacisa ukuba ukusetyenziswa kwezixhobo zentengiso kwiblogi kufuneka kube ngokuthe ngqo ngeentengiso ezibonakala ngokufanelekileyo, ekubeni ukusetyenziswa kwamabali okanye upapasho lwexeshana yindlela engathanga ngqo yokuvelisa upapasho, kodwa umphumo wayo uthambekele ekuthathweni. indlela engalunganga ngabasebenzisi be-Intanethi abangena kwibhlog ngokuphindaphindiweyo. Kwiiblogi, kunokwenzeka ukuba ujoyine zonke iintlobo zeentengiso ze-intanethi ngokufanelekileyo, kodwa ukhetho olupheleleyo lwale nto lunokuba yimpumelelo enkulu njengokusilela okungenakulungiseka.
Ngendlela efanayo, ukwazi indlela yokuthengisa ngokufanelekileyo kwi-Intanethi ngobu buchule, kunyanzelekile kwaye kunyanzelekile ukuba ube nolwazi olusisiseko malunga nezicwangciso zentengiso, njengosetyenziso olusebenzayo lwalo naluphi na uhlobo lwesimo okanye umgangatho onokuthi uxhatshazwe. unxibelelwano, usebenzisa isicwangciso soshishino kunye nezixhobo zokuthengisa eziluncedo kuwe kunye nento oyithengisayo. Akukho nto emhlabeni, yenza idatha yentengiso oyibonisayo kwibhlog yakho kuba oku kunokonakalisa ubunyani bayo.
Ukongeza, iindlela zokuthengisa ngokusetyenziswa okusebenzayo kweeblogi ezikhoyo kwiWebhu ziboniswa kwihlabathi lekhompyuter njengomsebenzi odibeneyo phakathi komfundi kunye nabasebenzi beblogi, kuba umsebenzisi nguye othatha isigqibo sokuba abelane ngolwazi oluboniswe apho, njengoko. kunye nokwenza uvavanyo lwayo ngokwendlela yabo yokucinga kunye nendlela abakhankanywe ngasentla abacazulula ngayo umxholo. Ngakolunye uhlangothi, abasebenzi beblogi kufuneka babeke ulwazi kunye naluphi na upapasho ngendlela ekhangayo ukwenzela ukuvelisa impembelelo emihle.
Nangona kunjalo, ezinye iibhlog ezikhoyo kwi-Intanethi azinayo intengiso eyinyani kwaye imfutshane, eluncedo kubo ngendlela eyakhayo, ekhuthaza ukunyuka kwenani lotyelelo kunye nokubekwa koqingqo lwamanqaku kunye nebhlog ngokubanzi, ngamanye amaxesha ukuba neentengiso kwibhlog, enye yeenketho ezenza ukuba nawuphi na usomashishini weWebhu athandabuze. Ngendlela efanayo, ukwazi indlela yokubhengeza kwi-Intanethi, kufuneka usebenzise iiblogi ngobulumko kwaye ucinge ngezinto ezinomdla wokwenene womnatha kunye noko bafuna ukuyazi.
Intengiso yeselula
Ukuqwalasela indlela yokuthengisa kwi-Intanethi ngokufanelekileyo, kuyimfuneko ukwazi kakuhle intengiso enokuthi nabani na abone kwiiselfowuni zabo, ekubeni ukusetyenziswa kwesicelo sohlobo lwamahhala lokusetyenziswa kunye nokukhuphela, kuyimfuneko ukuhlupheka ngamanye amaxesha. inkangeleko yeentengiso ezingathandekiyo kuso nasiphi na isihloko kungakhathaliseki ukuba uthanda okanye awuthandi. Ngesi sizathu, abaninzi baya kuzonyanya ezi zipapasho zisekwe kwintengiso yedijithali, kodwa ezi kuphela ziya kubakho ukuba uqhagamshela kwi-Intanethi.
Uninzi lwezicelo zokuzonwabisa kunye nezixhobo zokulawula izixhobo zisebenzisa iintengiso kungekuphela nje ukuvelisa inzuzo kubo, kodwa kunye nomdali wezi zixhobo zedijithali, ezinokwenza ubomi bube lula kubantu abaninzi emhlabeni jikelele. Ukuthandwa kweentengiso kwiifowuni eziphathwayo kugxininise kakhulu kwindawo yoshishino, kunye nabakhuthazi bale ndlela ibe ngulowo nalowo wabaphuhlisi beenkqubo ezenza i-app isebenze ngokuchanekileyo.
Njengamanye amajelo eendaba entengiso yedijithali esele ikhankanyiwe, le isebenzisa ii-Adwords zikaGoogle kunye ne-Google Adsense, ezizizixhobo zokuthengisa kwi-intanethi ezivela kwinkampani eyaziwa kwihlabathi jikelele njenge "Google", ephethe i-90% yentengiso ekhoyo kwiWebhu, kodwa yona iboniswa ngendlela ehlaselayo nephindaphindwayo kwiiselfowuni eziphathwayo zabantu abaninzi ehlabathini. Le ndlela yokuthengisa idijithali isekwimeko yovavanyo, kuba namhlanje basavavanya indlela yokwenza le ndlela ibe mnandi.
Ukonyuka okubonakalayo ekuveleni kweemveliso zekhompyuter kunye neenkonzo kuye kwatyhala oosomashishini ukuba bavelise ngakumbi nangakumbi, kufuneka banyanzeliswe ukusebenzisa le ndlela yokuthengisa yedijithali, kuba ibavumela ukuba bafumane abaphulaphuli ababanzi okanye ekujoliswe kubo ngexesha elifutshane, njengoko. kunye nokuba nethuba lokuvelisa ingeniso yemali enkulu kakhulu kunokuba bebenokuphupha. Nangona kunjalo, ngaphandle kwabasebenzi abazi ngenene indlela yokuthengisa kakuhle kwi-Intanethi, kunzima ukwenza le ndlela kwinqanaba leshishini.
Eyona nto iyonakalisa kakhulu le ndlela lixesha lokudlala leentengiso okanye iintengiso eziya kusetyenziswa, kuba ukubeka ixesha elide kwaye lidinayo kuyo kunokuvelisa ukuphazamiseka okukhulu kubaphulaphuli ekujoliswe kubo, okuya kuluhlu lwentengiso yayo, njengento ephazamisayo kwaye izinto ezingathandekiyo zedijithali ezifikelela kwizixhobo zabo zeselula ukuze bacaphukise, ngaloo ndlela bedala izimvo ezingalunganga malunga neenkonzo zabo okanye iimveliso ezinikezelweyo ngaphandle kokuzisebenzisa. Kubalulekile ukucacisa ukuba ifomathi yentengiso kuyo nayiphi na i-smartphone ayifani nekhompyutheni.
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Le ndlela abaninzi kufuneka bazi ukuba ukwazi ukuthengisa kwi-Intanethi, waba nokubonakala kwayo okokuqala kwiminyaka elishumi ye-80s kunye nokukhuthazwa kwee-imeyile zomntu, ukuba nenkqubela phambili ekhangayo yokuba nangona iminyaka ihamba kunye nemiphumo emihle, isetyenziswa ziinkampani ezininzi zeWebhu kwihlabathi liphela, eziyihlela njenge "Incwadana yeendaba". Ukubonakala kwezi ntengiso kuqhelekile imihla ngemihla kwaye ngendlela ethozamileyo, enefuthe elincinci elibi kubasebenzisi bee-imeyile ezisetyenziswa ngokuqhelekileyo.
Kodwa kubalulekile ukuthatha izilumkiso ezininzi ngezi imeyile, njengokuthatha ixesha elaneleyo lokuzifunda kunye ne-antivirus yethu esebenzayo, ekubeni utyekelo lwabantu abaninzi kukuhlela ezi imeyile njenge "Spam", ezicaphukisayo ii-imeyile ezinokuthi zibe phezulu. Umngcipheko onokubakho kwisixhobo sakho ukuba awulawulwa ngokufanelekileyo. Kodwa ngelishwa, abantu bathabatheka kukungazi kunye nokungahoyi kuphela amanyathelo okuthintela intsholongwane yekhompyutha kodwa naluphi na ulwazi olunokuba lubalulekile.
Okokugqibela, kubalulekile ukuhlelela ukuthengisa nge-imeyile njengesixhobo esiyimfuneko kakhulu ukuze uphumelele kwihlabathi lentengiso, kuba iya kukuvumela ukuba ube nonxibelelwano oluthe ngqo kunye nolobuqu kunye nethagethi yakho ngendlela esebenzayo, ukuze bakuncomele kubahlobo babo. kwaye imveliso okanye inkonzo yakho ifumana umgangatho ongcono wokukaleka kwaye ngaloo ndlela ifumana inqanaba lodumo olunqwenelwayo. Nangona kunjalo, ukusetyenziswa kwesihloko esihle kwi-imeyile yakho yentengiso kuya kukunceda ukuba uphumelele kwihlabathi ledijithali.
Owona mzekelo ucacileyo wabo ukhoyo kwi-imeyile ye-Gmail, apho ezinye iintengiso ziboniswa rhoqo kwaye ukufunyanwa kwe-imeyile ye-Newsletter yeyona nto ingcono kakhulu kwindawo yokuthengisa ngedijithali.
