Kulo lonke eli nqaku elinomdla siza kukubonisa ngokweenkcukacha ukuba yintoni na uhlalutyo lwewebhu kwintengiso yedijithali? Ukusetyenziswa kwayo okubalulekileyo kunye nokunye okuninzi.
Uhlalutyo lwewebhu
La uhlalutyo lwewebhu Nguye osivumela ukuba sihlalutye ngokupheleleyo nganye yee-portal ngendlela esebenzayo, esivumela ukuba senze izigqibo ezifanelekileyo malunga nezicwangciso ezahlukeneyo zokuthengisa esizisebenzisayo ukuze sifezekise indawo echanekileyo yophawu lwethu.
Ukuba sisebenzisa nganye ye izixhobo zohlalutyo lwewebhu Ngendlela echanekileyo sinokufezekisa ukulungelelaniswa kweqonga lethu lewebhu, ukwandisa ukufunyanwa kwabathengi bethu, kwaye ke ngoko sibe neqonga lenkonzo lomgangatho ogqwesileyo.
Kwelinye icala, sibulela uhlalutyo lwewebhu sinokwenza uphuculo olukhulu kwizigqibo zentengiso esizenzayo kwaye isinceda ukuba sichonge abaphulaphuli esifikelela kubo.
Into ebalulekileyo malunga nohlalutyo lwewebhu kukuba ngaphaya kokusinika iimetriki ezixhaswa nguhlalutyo lwethu, kusinceda ukuba siqonde ukuziphatha kwe-portal yethu ngendlela ebalulekileyo. Oku kunokwenzeka, ngokulinganisa, ukuhlalutya kunye neengxelo ezahlukeneyo eziveliswayo ukufezekisa ulawulo oluchanekileyo lweqonga lethu.
Inyathelo ngenyathelo lohlalutyo lwewebhusayithi
Ukwenza uhlalutyo ngokupheleleyo kwaye ngokufanelekileyo, kuyimfuneko ukwenza la manyathelo alandelayo:
Isazisi
Ngaphambi kokuhlalutya i-portal, kuyimfuneko ukuchonga ukuba luhlobo luni lwewebhusayithi esinalo ukuze siseke uhlalutyo oluchanekileyo. Sinokuchaza phakathi kokubamba, iblogi, iwebhusayithi yenkampani okanye i-ecommerce.
KPI
Esi sesinye sezixhobo ezichazwe kuyo nayiphi na Ikhosi yohlalutyo lwewebhu kaGoogle, enokufumaneka simahla okanye iphambili kancinci. I-KPI sisalathisi esingundoqo sokusebenza okanye izalathi zokusebenza eziphambili zokusebenza.
Ii-KPI zizixhobo ezisivumela ukuba siqhube imilinganiselo eqhubekayo ukuze sifezekise ukufaneleka kwezicwangciso ezahlukeneyo esizisebenzisayo kwi-portal yethu. Kwelinye icala, kusivumela ukuba sibe nolungelelwaniso olulula kunye nolwendalo sithathela ingqalelo ukutshintsha kweemarike.
Ii-KPIs zilungelelaniso olugqibeleleyo phakathi kweenjongo esizibekele zona njengophawu kunye nedatha eboniswa yizifundo zethu. Isibonisa ipesenti yokukhula esiyifumanayo ngokubhekisele kwinto ebesinayo ngaphambi kokufaka uhlalutyo lwewebhu.
Xa sisebenzisa i-KIP kuhlalutyo lwethu lwewebhu, indlela engcono kakhulu kukuyenza ngemodeli ye-SMART, ukwenzela ukuba isinike iziphumo ezihlakaniphile, ezinokwenzeka kunye nezisebenzayo. Okulandelayo siza kucacisa le modeli inqaku ngenqaku
- Inkcazo: Kweli nqanaba kumzekelo siza kugxila ekuchazeni ngokweenkcukacha ukuba zeziphi iinjongo. Okukhona singqala kwaye sicacisa ngakumbi, kokukhona siya kukwazi ukuphonononga iinjongo zethu.
- Inomlinganiselo: Ibhekisa kwisalathisi esinokumetwa, esisinceda ukuba silinganise injongo kwaye sisenze siqonde ukuba kutheni kufuneka senze le milinganiselo kuhlobo lwethu.
- Iyafikeleleka: Linqaku lesithathu kule modeli kwaye isenza sikuphephe ukufa kwesicwangciso sethu sokuthengisa. Kuya kufuneka sikhumbule ukuba oku kuya kusibonisa ulungelelwaniso esilumiselayo phakathi kwamabhongo kunye nenyani yohlobo lwethu, ukufezekisa amaxabiso okwenyani ngokupheleleyo kufuneka unyaniseke kakhulu ngemibuzo eyahlukeneyo enokuthi inikezelwe kuwe.
- Okwenyani: inyaniso njengophawu isinceda ukuba siseke iinjongo zokwenyani eziya kuqinisekisa ukuba izicwangciso zethu, iinjongo, iinjongo kunye nombono njengenkampani iya kufezekiswa.
- Ixesha eliyeleleneyo; Eli linqaku lokugqibela lemodeli esiyifundayo kwaye isibonisa ukuba kubalulekile ukuseka kwimihla yekhalenda yohlalutyo lweenjongo eziya kusivumela ukuba sihlale sigxile kwinjongo.
Ukuchonga ngcono ii-KPIs sikushiya le vidiyo ilandelayo eya kuba luncedo olukhulu
https://www.youtube.com/watch?v=Oqer-DWtwJI&vl=es
Izixhobo ezifunekayo ukuqhuba uhlalutyo lwewebhu
Kule nyathelo kuyimfuneko ukufumanisa ukuba zeziphi izixhobo ezifanelekileyo kakhulu kwiimfuno zethu, phakathi kwezona ziyaziwa kakhulu sine-Google Analytics, esinceda ukulinganisa izibonakaliso ezahlukeneyo, ezifana ne-traffic eyenziwa yiwebhusayithi yethu.
Esi sixhobo sisetyenziswa ngokubanzi kuba kulula ukufikelela kunye nokusiqonda. Enye i-indulgences i-Google Analytics isinika yona kukuba isinika ukhetho lokukwazi ukongeza utshintsho njengoko sivelisa iinjongo ezintsha okanye izicwangciso zokuthengisa.
Kwangokunjalo, kubaluleke kakhulu ukuhlalutya uyilo lwewebhu esiluphathayo ngaphakathi kweqonga lethu, ukuze abasebenzisi bethu bafezekise injongo yokukhangela ngokukhawuleza nangempumelelo. Ukuba awukwazi ukuphumeza oku, ungangenisa ikhonkco elilandelayo eliya kuchaza ngokucacileyo yonke into omawuyenze kwaye uyenze nge uyilo ngokutsha iwebhusayithi
Okokugqibela, kuyimfuneko ukwenza imilinganiselo eyimfuneko kunye neengxelo ukwenza uhlalutyo olwahlukileyo ukuze sibone ukuba siphumeza nganye yeenjongo zethu kwaye sifezekise naziphi na iinjongo esizibekele zona.
Iimetriki zohlalutyo lwewebhu
Iimetrics zezo zisibonisa iziphumo esizenzayo ukuze sikwazi ukuvelisa iingxelo kunye nokwenza izigqibo. Phakathi kweyona milinganiselo isisiseko ekufuneka siyiphumeze sineendwendwe ezikhethekileyo nezikhethekileyo, kusivumela ukuba sazi ukuba yeyiphi ipesenti yotyelelo emitsha kwaye loluphi utyelelo olwenziwa ngamaphepha kwaye lwenziwa ziinjini zokukhangela.
Kwelinye icala, isinika umndilili osetyenziswa ngabasebenzisi bethu ngaphakathi kwi-portal yethu yewebhu kwaye ekugqibeleni sifumana iipesenti ezimbini eziya kusinceda siqonde ireyithi yebounce kwaye ekugqibeleni ipesenti yokuphuma esixelela xa abasebenzisi ngaphambili bephepha ukulayisha. wayishiya.
Okokugqibela, sifumana iimethrikhi eziphambili kakhulu ezigxile kwiiwebhusayithi zeshishini ezibonisa uhlalutyo olunzulu lwabasebenzisi ababuyayo olubahlela kwiindwendwe ezibuyayo kunye nezohlukileyo. Ezi metrics zikwasinceda ukuseka ubunzulu obusekwe lutyelelo kunye nezikhokelo okanye amazinga okuguqulwa amelwe ngabalandeli bethu.
Kwi-analytics yewebhu siphinda sifumane uhlalutyo lweewebhusayithi eziqulethe umxholo, eyona njongo iphambili yale metrics iya kugxila ekuhlalutyweni kwetrafikhi eyenziwa yi-portal. Ukongezelela koko sifumana izinga leendwendwe ezitsha, ubunzulu kunye nesantya sokuguqulwa.
Njengoko sibona, ezi metrics ziyafana kunye nemiyalelo eyahlukeneyo, kuba ngeenjongo zezifundo abathwali bahlukeneyo, ngoko ke iimethrikhi ezifanayo ziveliswa ngeendlela ezahlukeneyo.
Ekugqibeleni, sifumana iiwebhusayithi zenkonzo kunye neentengiso ezijolise ekutsaleni abathengi abatsha, ukuvelisa izicelo zabafowunelwa abatsha, ngelixa iwebhusayithi yokuthengisa igxile kakhulu ekuveliseni ukuthengisa.
Ngokumalunga neemetrics ezisetyenziselwa uhlalutyo olupheleleyo lwezi webhusayithi, zibhekisa kuqala kubunzulu botyelelo, kubandakanywa umlinganiselo wamaphepha atyelelweyo ngokuchasene notyelelo. Ngendlela efanayo, iya kuhlalutya izinga lokuguqulwa eliseka umanyano phakathi koqhagamshelwano kunye nokutyelela.
Ukugqiba, sincoma ukuba uqhube olu hlalutyo lwewebhu ukumisela ukuba iinjongo esizibekele zona xa siseka imfuno yokuthengisa zifezekisiwe. Masikhumbule ukuba nganye yolu hlalutyo iya kuboniswa ngePDF kunye neefomathi ze-EXCEL ukuze kube lula ukuyiqonda kubasebenzisi abohlukeneyo abaya kufunda ulwazi.
