Kana iwe uchida kuti brand yako izivikanwe, unofanirwa kudzidza nzira yekushambadza online, nzira yakanakisa yekushambadzira bhizinesi rako. Saizvozvo, pano iwe unowana akakosha matipi anozove ekubatsira kukuru kwauri, neiyi modhi yekushambadzira wega mudhijitari fomati.
Mazano matsva uye matsva ekuita kuti nyika yako izivikanwe
Nzira yekushambadza sei paInternet?
Hachisi chakavanzika kumunhu wese icho online ads Vari kutonga paWebhu, vachibvumira mabhizinesi mazhinji pasi rese kuti awane mukurumbira nemukurumbira wavari kuvaka zvishoma nezvishoma, kuitira kuti vawane purofiti iri nani uye chinangwa chakakura, nekuti zvakakosha kuti chero kambani iwedzere kuwedzera. nhamba yevatengi, iyo ndiyo inonyanya kukosha mari yezvataurwa pamusoro apa. Pasinei nehukuru hwemakambani, iyi nzira yekushambadzira inoshanda chaizvo uye ine mhedzisiro yakanaka.
Nekudaro, kushandiswa kweaya maturusi ekushambadzira edhijitari kunofanirwa kuve kwakangwarira uye nekuchenjerera, sezvo kushambadzira kunogona kuve nenhevedzano yezvinetso, izvo zvisinganyanyi kukanganiswa nemakambani, asi nevashandisi vanodzvanya nemaune kana nekukanganisa muzvinhu izvi zvedhijitari zviripo. iyo Webhu, sezvo izvi nekuda kwechimwe chikonzero zvinogara zvichipedzisira zvabatwa nehutachiona hwekombuta. Nechikonzero ichi, kushambadza kunofanirwa kubatwa zvakanaka kudzivirira chero mhando yehutachiona hwedhijitari.
Chekutanga, kutanga kushambadza paInternet, tinofanira kuziva rudzi rwechinangwa chatichavhara, sezvo kuziva kushambadza paInternet uye kuti ndezvipi zvishandiso zvayo, hakusi kungoisa mufananidzo uye chinyorwa. kuitira kuti chiziviso chakanaka, asi zvakasiyana, zvakakosha kusimbisa rudzi rweruzhinji rwaunoda kusvika uye nzira dzekukwezva kutarisa kwavo. Chinangwa chakanyanya kukosha, sezvo kudyidzana kwavo nead ad ndiko kwanyanya mari inozoburitswa nemaAds edu zvinobudirira.
Nekune rimwe divi, kusarudzwa kwepakati panoiswa kushambadzira ndeimwe yesarudzo dzakakosha dzinokutendera kuti ubudirire munyika yedhijitari, uchikwidziridza kambani yako muchimiro, senge nenzira imwechete yavanogona kugadzira imwe yako. kukundikana kukuru kwebhizimisi. Naizvozvo, sarudzo iyi inofanirwa kutorwa nekuchenjerera, nekuti usati watumira kushambadza, mwero wekuyerera kwemaonero ayo anotarirwa bhurogi kana webhusaiti inotambura nekuda kweAd yako inofanirwa kuyerwa, pamwe nekuzivikanwa kwairi kuita muInternet. yambotaurwa digitaalinen medium.
Midhiya yakaita semablog, mawebhusaiti uye kunyange masocial network anozova shamwari dzako huru pakuita nzira iyi inofungwa mukushambadzira kwedhijitari, sezvo imwe neimwe yemapuratifomu ambotaurwa ine nhanho yakagadzikana yekushanya uye kugamuchirwa kwakanaka pakati peveruzhinji pakati pemakore gumi nemashanu nemakumi matanhatu ezera. , nokuda kwechokwadi chiri nyore chekuva nepamusoro-soro yekuwana, nekungova nekugadzikana kweInternet connection service. Pakati peavo vataurwa, masocial network isarudzo yakanaka nekuda kwevateereri vakakura vavainayo pasi rese.
Nenzira imwecheteyo, zvakakosha kumisa mhando yechishambadzo zvichienderana nechigadzirwa kana sevhisi ichashambadzirwa, sezvo imwe neimwe ichifanirwa kunge ine masitaera akagadziridzwa kuti ienderane nevateereri, kuti vatumire meseji yakajeka uye yakapfupika iri kushamisa. uye zvinovanakidza.vabata pfungwa dzavo zvakanaka, uine izvi zvakakosha zvekudzvanya pashambadzo uye kudzidza zvakawanda pamusoro pezviri kuratidzwa paWebhu. Sarudzo isiriyo yerudzi rwekushambadzira inogona kukanganisa chinangwa chaicho chesevhisi kana chigadzirwa chinoshambadzirwa.
Pakupedzisira, kushandiswa kwemaitiro akanaka ebhizinesi akagadziridzwa kune bhajeti ndiyo kiyi yekubudirira nekushambadzira paInternet, sezvo, nebhajeti uye nehurongwa hwakanaka hwebhizinesi, mari isingakoshi uye kurasikirwa kwemari yakawandisa kunogona kudziviswa. , sezvo kushandiswa kwakanyanya. yemari yekushambadzira ndiyo imwe yedzakaipisisa nzira dzekuita chirongwa chekushambadzira kwedhijitari. Kushandiswa zvakanaka kwemari kuita kushambadzira kwakakosha, sezvo mamwe midhiya inobhadharisa kushambadzira kana Ads.
Zvakanakira zvekushambadzira online
Kuziva zvakadzama nzira yekushambadza paInternet, zvakakosha kumisa zvakanakira iyi nzira yekushambadzira yedhijitari mumakambani edu pamwe nemumabhizinesi edu ega, sezvo maitiro akanaka aanogona kuburitsa anogona kunge ari madiki kana akakura, zvichienderana veruzhinji kuti vafukidze uye maonero avanawo maererano nezviri kuratidzwa. Nguva dzose mukugadzira ads, veruzhinji ndivo vekutanga kupa maonero avo uye kuvafadza nemaAds edu ndicho chinangwa chinofanira kuzadzikiswa nemazvo.
Zvishandiso zvekuita zvinoshanda uye zvinobatsira kushambadzira kwedhijitari kune chero Webhu muzvinabhizimusi
Kuve yakanyatso dhijitari inoshandiswa kushambadza ad, haife yakakanganiswa nemamiriro ekunze kana nenguva sezvazvinoitika kune vezvenhau venyama, senge nenzira imwecheteyo kuvatumira kunogona kuve kwakaderera mutengo sekusina kuita imwe mari, kusiyana nekuona kwekushambadza paredhiyo, mapepanhau, magazini uye kunyange paterevhizheni, izvo zvinounza mari yakawanda kwazvo. Zvakare, zvisinei nenguva kana nzvimbo, Ad yako inogara iripo kune veruzhinji panguva yaunoda kuseta.
Kusiyana nezviziviso zvakajairika, izvi zvinogona kukwezva nhamba huru yevanhu zvinobudirira, sezvo iyo Internet inowanikwa kune vasingaverengeki vanhu pasi rese, mune dzakasiyana dhijitari media, uchingodzvanya paAd yako kuti utange kuwana mari nekukurumidza uye munguva pfupi. , kuwedzera capital yako uye scalability yekushambadzira kwako. Iyo yekuwana modhi yemashambadziro aya inozivikanwa se "Paid To Click" iyo yakawanda yekudzvanya Ad yako ine, iyo yakawanda mari yaunowana.
Kushandiswa kwezviziviso zvepamhepo kunodzivirira zvigadzirwa zvakawanda kubva pakukanganikwa nekuda kwekufarirwa kwakaderera, zvichizvichengeta zviri mundangariro dzevanhu vazhinji, vanozonzwa vachiwedzera kuda kuziva nezve chigadzirwa kana sevhisi inosimudzirwa. Naizvozvo, iyi nzira inosimudzira kuda kuziva kweveruzhinji pamwe nekugarisa kwezvinopihwa mumusika, uye zvakanyanya kunakidza kushambadzira kune vanhu vese, zvakanyanya chigadzirwa chako chichava chimiro, chinoshandura kuita purofiti yakakura uye inofadza. .
Kusiyana nemamwe marongero ekushambadzira, modalities kana maturusi, iyi inogona kuburitsa purofiti yakakura munguva pfupi, sezvo iri nzira inoshanda yekuwedzera mari yako, sezvo kushambadzira kana Ads aripo paWebhu anogona kuburitsa mamirioni emadhora mune imwe nyaya. maawa uye kunyange mashoma mashoma, aya edhijitari media anogona kukuwanira zviuru zvemadhora pasina kushanda nesimba. Nekudaro, idzi purofiti mikuru inogona kuwanikwa chete kana vateereri vakanangwa vakabatikana neakanaka Online Ad.
Chekupedzisira, nerudzi urwu rwekushambadzira kwedhijitari, yakagadzikana uye inobatsira maererano ne scalability, nekuti nekuvhara vateereri vakawanda zvinogoneka kwete kungowedzera kugadzirwa kwaunogadzira, asiwo kuwedzera maparadigms kune icho chigadzirwa chako. musoro. Muenzaniso weizvi mabhureki ezvipfeko, anoshambadzwa paWebhu, achitariswa pane chimwe chinangwa pakutanga, asi nekufamba kwenguva uye neruzhinji rwakanaka rwakawanikwa neAds, anowedzera kugadzirwa kwembatya. shandura chinangwa chavo kuti chive chakakura.
Nzira dzekushambadza paInternet
Kuziva mabhenefiti uye data rekutanga kuti ukwanise kushambadza paInternet, zvakakosha kuongorora zvakadzika mune iyi yakakura yekushambadzira modhi kuti ibudise yakanaka kushambadzira kwedhijitari kumakambani edu kana mapurojekiti ebhizinesi, sezvo paine akatevedzana emhando dzemhando dzakasimbiswa pa Webhu kuti ugone kukwanisa kubudirira mubhizinesi nekushandisa Ads. Mamodheru ekushambadza anozivikanwa nekuve 9 akakosha maitiro, ayo ari anotevera kudonongodza, kududza uye zita zvakazara uye zvakajeka pazasi:
Web Search Engine Advertising
Hachisi chakavanzika kune chero ani zvake kuti injini dzese dzekutsvaga dziripo paWebhu dzine mwero wepamusoro wekutaridzika kwezviziviso, izvo zvine marudzi akasiyana evateereri vanotariswa vanogona kutariswa pane chidiki chinangwa, sezvo kunyangwe aya maAds anogona kuva nechinangwa kune. vakuru kana vateereri vakura, kuti vawane pundutso nokungoonekwa, kunyange kamwe chete pazuva. Rudzi urwu rwekushambadzira kwedhijitari rwakavepo kubva pakutanga kweInternet uye ndiyo yakachengetedza mukurumbira wayo mukuru zvakanyanya.
Iyi modhi inozivikanwa mundima yekombuta se "Search Engine Marketing" kana "SEM" yechidimbu chayo muChirungu, uye ine simba guru paInternet nekuti akawanda mawebhu ekutsvaga se "Bing" uye «Google», anoshandisa nzira iyi. kubatsira mabhizinesi mazhinji maererano nekuita mari, nekungoratidza zvirimo mahara neyakapfava uye pfupi sampuli nhanho. Saizvozvo, pamutengo wakakosha, idzi injini dzekutsvaga dzinobvumira vazhinji vemabhizinesi kuburitsa Ad ine hunhu huri nani.
Chimwe chinhu chakakosha kutaura ndechekuti mhando yekushambadzira inogara ichienderana nesangano uye mazwi ekutsvaga anoshandiswa nemushandisi muinjini yekutsvaga, zvichibvumira chero kushambadza kuve nemukana wekuonekwa sekunge kwadzvanywa, zvichigadzira purofiti. kuwedzera mikana yako semuzvinabhizimusi uye muzvinabhizimusi. Iyi nzira inoshandisawo nzira inozivikanwa se "Paid To Click" kana "PTC", iyo inobvumira kugadzirwa kwepurofiti kuburikidza nekudzvanya kunoitwa nemushandisi pakushambadzira kwavo kwepamhepo.
Saizvozvo, kushambadzira uku kwakavakirwa pakushandiswa kwe "SEO Yoast", inova system yekombuta ine mutoro wekudzora mufananidzo wechishambadzo chako, ichikuratidza ruzivo rwakakosha rwunowedzera kuratidzwa kweAds yako zvinobudirira, uchishandisa nhungamiro sekushandisa. yealt mavara mumufananidzo weiyo ad, sekushandisa mavara akakwana zvakakodzera. Iyo ine akakosha mamita anokuratidza kana iwe ukaisa akakwana mavara kana ikadarika muganhu wemavara anotenderwa kuAd.
Zvinoenderana nemirairo yeSEO Yoast inokodzera Ad, inofanirwa kuenderana neinoshoma mitsara miviri uye inokwana mitsara mina mukutsanangurwa kwayo, kuitira kuti isarebe kune munhu anoona Ad, pamwe chete. , inofanirwa kutevedzera izvi nekugovaniswa kwakanaka kwemavara akareruka uye akakosha, umo zita richatakurwa neAd haripfuuri 25 alphanumeric characters. Kune rumwe rutivi, mune zvimwe zvikamu zvine zvinyorwa zvichange zvine huwandu hwemavara e105 ayo akakamurwa pakati pechigarire chinongedzo uye meta tsananguro yeAd.
Nzira yakanakisa yekuziva kushanda kweSEO Yoast ndeye kutsvaga chero musoro muinjini yekutsvaga seGoogle, iyo, paunotanga kutsvaga musoro waunofarira, inoratidza zita rekushambadzira kwako zvakadzama, richiratidzwa neruvara. alphanumeric characters.blue blue uye chinongedzo chinogara chiri pazasi pacho, muuswa hwakasvibira hunokatyamadza uye pakupedzisira chinyorwa chetsanangudzo mune grey yakadzika. Aya mavara anobatsira zvikuru mukukwezva kutarisa kwevanhu zvinobudirira, zvichiita kuti kudzvanya kwega kwega kubudise mari.
Chekupedzisira, hunyanzvi uhu chikamu cheiyo nzira huru iyo makambani mazhinji anoshandisa kushambadza zvigadzirwa kana masevhisi avo, achivandudza izvi zvakanyanya nekuwedzera kwekushanya kumawebhusaiti avo pamwe nekudzvanya pane zvisingaperi zvinongedzo zveambotaurwa, kududzira izvi. mukuwedzera kunobudirira kwemari yako yekutanga, pamwe nekuve nzira yakakurumbira nhasi. Saizvozvo, ikozvino ndiyo imwe yedzakareruka uye inoshanda nzira dzekushambadzira kwedhijitari inozivikanwa munguva ino huru yedhijitari yatiri kurarama.
Kushambadzira paSocial Networks
Mapuratifomu aya akasandura midhiya yedhijitari kubva payakatanga kuoneka kumakore ekuma80 nekushandiswa kwehurongwa hwekutanga hwedhijitari hwakanangana nekutaurirana kwevanhu, pasina kushandisa zvinyorwa zvinotora mazuva kana makore kuti zvipere. kusatarisirwa zvakanaka kwemapasuru ekutakura masisitimu enguva iyoyo. Saizvozvowo, vakabvumira vanhu vakawanda vanobva kumativi ose enyika kuti vasangoratidza manzwiro avo nenzira yakajeka uye yakananga, asiwo kuvapa mukana wokuwana mari.
Ma social network, nekuda kwekukosha kwawo, ndiwo anonyanya kubatsirana nemabhizinesi sezve chero muzvinabhizinesi munyika, sezvo vaine zvisingaverengeki zvekushambadzira maturusi anogona kushandiswa kusimudzira chigadzirwa kana sevhisi, pamwe nekuratidza izvi zvine mazinga akasiyana ehukoshi, izvo zvakasununguka zvachose pamasocial network akawanda. Nekudaro, izvi zvinosiyana zvichienderana nekuzivikanwa kwesocial network yaunosarudza, sezvo musika wedhijitari maererano nekutaurirana ndiwo unokwikwidza pane ese.
Maitiro eAdd anogona kuve akawanda mafomati pane aya maforamu ekutaurirana, aine mavhidhiyo nemifananidzo yekushambadza ndiyo inonyanya kushandiswa, sezvo ivo vari kurova nhepfenyuro vanogona kukurudzira kuda kuziva kwevashandisi veInternet kuti vapinde kana kusaita kushambadzira kwako. Kushandiswa kwemafomati aya kunofanirwa kuitwa nemazvo, sezvo chero zvakawandisa zvedhijitari zvine meseji isinganzwisisike hazviwanzo kufarirwa nevanhu, sezvo pfungwa yacho iri yekumutsa kuda kuziva kwevashandisi veInternet pasina kuita nyonganiso.
Iwo masocial platforms ane kutonga mumusika wedhijitari maererano nekushambadzira anonyanya kuve ndewemuzvinabhizinesi mukuru anozivikanwa sa "Mark Zuckerberg", pakati payo macro-platforms emasocial network anozivikanwa se "Facebook", "Instagram" uye "Twitter". , kuva ava vakanyanya kunaka muchikamu chavo uye kusarudza chimwe chazvo, ndiyo yakanakisa sarudzo yekuita bhizinesi chirongwa nedhijitari kushambadzira. Zvakakosha kutaura kuti nzira idzi ndidzo dzinonyanya kushandiswa nevazhinji vezvemabhizinesi nekuda kwekureruka kwavo kukuru.
mireza
Iyo inozivikanwawo se "Banderola" mumutauro weSpanish, mufananidzo wekushambadza unogona kuiswa pane chero webhusaiti kuti ibudise kusimudzirwa kwechigadzirwa, pamwe nebasa rakakosha rinopihwa kuburikidza neWebhu medium, ichiva chikamu che yakagadzikana uye ine pundutso nzira yekushambadzira, kufambisa kubatwa kunobudirira kwechinangwa chakatemwa mukati mehurongwa hwekushambadzira huchashandiswa. Iine marudzi akawanda emhando dzakakosha, iyo inogona kubudirira mukukwevera kutarisa kwechinangwa chakasarudzwa.
Sezvinoita zvechinyakare Ads zvinoonekwa chero paWebhu, iyi ndeimwe yeakareba-akamira ekushambadzira midhiya, sezvo paunovhura Webhusaiti zvisinei nedingindira kana chinangwa chainacho, unogona kugara uchiona muzvikamu zvakasiyana mabhenji, ayo inogona kuva yakatwasuka kana yakatwasuka, pamwe nekuva muchimiro chakamira senge chine animated. Ichi chishandiso chekushambadzira chedhijitari chiripo paWebhu chinoshanda nekubatanidza uye kutungamira masisitimu pakati penzvimbo dzakasiyana siyana paInternet.
Nekudaro, kunyangwe iri zano rakanaka rekutanga chirongwa chekushambadzira chechigadzirwa chako kana sevhisi, nhasi yave yedhijitari yekushambadzira modhi ine mamwe matambudziko, nekuti iwo ari chikamu chegakava rine aya maturusi nekuda kwevakashata vashandisi veInternet vanozivikanwa se " Crackers", vanoshandisa iyo tekinoroji base yemabhena kubata avo vabatwa. Kushandiswa kweiyi midhiya yekushambadzira pasi peiyo nzira yambotaurwa inonzi "Phishing" imwe yedzakareruka nzira dzekuwana hutachiona hwekombuta.
Asi, zvisinei nekupomerwa kukuru kuri kuitwa nemawebhusaiti akati wandei nekuda kwemakakatanwa makuru aya, vanoramba vachiratidza mhando iyi yeWebhu advertising, asi vamwe hapana chimwe chavanopa kunze kwekushambadza pane zvavo, pamwe nekuderedza kushandiswa kwemifananidzo yakabatana nekunze. mawebhusaiti.iyo inogona kuve yakakura uye inogona kutyisidzira kune zvishandiso zvechero rudzi rwemunhu mukati mevateereri vanotarisirwa. Nenzira imwecheteyo, zvakakosha kuti uone kuchengetedzeka kweiyo banner URL usati waipinda pasina kungwarira.
pop ups
Kuziva kushambadza paInternet, usingazive kuti Pop Up chii chimwe chinhu chisiri chakavanzika kune vakawanda, chishandiso ichi chekushambadzira chinozivikanwa se "Pop-Up Windows", izvi zvakagadzirirwa kuratidza chiziviso paWebhu , asi kutaridzika kwayo kuri kunze kwewebhusaiti yaunopinda. Nekudaro, vanhu vazhinji vanoziva nzira yekushambadza paInternet havazivi nezve mukana wezvishandiso izvi, senge mukurumbira wakashata wavakave nawo kubva pakuonekwa kwavo kwekutanga mu90s.
Zuva nezuva, zvinozivikanwa kuti vazhinji vashandisi veInternet pasi rese vanovhara zvisingaverengeki maPop Ups ese akati wandei masekonzi, sezvo aya aine chitarisiko chepamusoro pamawebhusaiti aripo paInternet, asi zvichienderana nenzvimbo yaunopinda muWebhu, izvi zvinogona kana kusave nezvakaderera kana zvakakwirira zvemavhairasi ekombuta, zvinogona kukuvadza mudziyo wako nekungowana Pop Ups. Iyi svikiro yekushambadzira inoonekwa sekunetsa inogara ichionekwa pane chero webhusaiti pasina kusarudzika.
Nenzira imwecheteyo, kune mawebhusaiti anotungamira kuvharira chero mhando yekushambadzira, iyo ine basa rekubvisa zvakajairika Ads pamwe nechero imwe nzira yekushambadzira iripo paWebhu, iyo inozivikanwa nevanhu vanoziva kushambadza paInternet. .pamwe chete nevachangoburwa munyaya dzekushambadzira dzedhijitari senge «Ads Block», maapplication aya ari chikamu cheSoftware ine basa rekuchengetedza vashandisi veInternet. Nekudaro, hazvifanirwe kuziva nzira yekushambadza paInternet kuti ugone kushandisa aya maturusi edhijitari.
Chero ani anoziva nzira yekushambadza paInternet, senge chero rudzi rwemushandisi weInternet zvisinei kuti vangave nyanzvi sei kana muzivi, maitiro emagariro anogadzirwa nePop Ups, ayo akaipa kwazvo, achipihwa iyo nzira yavanoratidzwa uye yavo. mwero wepamusoro wechitarisiko chavanacho, vakawana nzvimbo yekutanga pakati peInternet advertising media iyo inoburitsa zvakanyanya kusagadzikana muvashandisi nekuda kwehuwandu hwavo hwengozi. MaPop Ups anowanzo kutapukirwa nemavhairasi mazhinji emakombuta ediki kana nhanho yepamusoro, neTrojans iri iyo inowanzoitika mukuonekwa.
Imwe nguva yapfuura, iyi nzira inozivikanwa zvakanyanya neindasitiri yemakomputa nekubudirira kwayo kukuru uye kuita zvakasiyana-siyana, asi kufambira mberi kwetekinoroji uye fungidziro yevakawanda vane mukurumbira vashandisi veInternet zvishoma nezvishoma zvakazvidza midhiya iyi, nekuti vanogona kuendesa chero mushandisi weInternet kune webhusaiti ine hutachiona senge. chinongedzo chawakanga wakabatana nacho pakutanga, chekusimudzira sevhisi kana chigadzirwa. Nzira yakanakisa yekushandisa Pop Ups ndeyekuisa zvinongedzo kubva kune yako webhusaiti kana kuti ivo vanongoratidza meseji yakajeka.
Blog Kushambadzira
Kuti tizive nzira yekushambadza paInternet, tinofanira kurangarira kuti mablogiki chikamu chakakosha chekushambadzira kwedhijitari, nekuti haangoratidzi kushambadzira kwechigadzirwa kana sevhisi yaunoda kushambadza paInternet, asi anogona zvakare. ratidza ruzivo rwakajeka uye rwechokwadi nezvechigadzirwa kana sevhisi yatave kuda kusimudzira paInternet. Nenzira imwecheteyo, zvakakosha kutaura kuti kushandiswa kwebhurogi kuti uzvisimudzire paInternet kunogona kubatsira zvakanyanya kune vanhu vazhinji munyika.
Nenzira imwecheteyo, kushandisa bhurogi kune aya mabasa hazvifanirwe kuziva nzira yekushambadza paInternet, asi kuita chirongwa ichi zvinobudirira, uine ruzivo rwekutanga rwehunhu hwekushambadzira kwedhijitari, sekuziva maitiro avanoita. inoda kuzivikanwa kugadzira kushambadzira kwepamhepo iyo inogona kuzivikanwa nevanhu vazhinji munyika. Ikozvino yakabatana neakakosha masisitimu anogadzirisa huwandu hwekushanya kune blog, zvichidudzira kuti mukushanya kwakawanda, purofiti yakawanda inowanikwa.
Asi zvakakosha kujekesa kuti kushandiswa kwezvishandiso zvekushambadza mubhurogi kunofanirwa kuve zvakanangana kuburikidza nekushambadza kunomira pachena, sezvo kushandiswa kwenyaya kana zvinyorwa zvenguva pfupi iri nzira isina kunanga yekuburitsa pachena, asi mhedzisiro yacho inowanzo kutorwa nzira yakaipa nevashandisi veInternet vanopinda mubhurogi nguva nenguva. Mune mablogiki, zvinokwanisika kujoinha marudzi ese emashambadziro epamhepo zvinobudirira, asi iyo inopedza sarudzo yeiyi inogona kuve budiriro huru sekukundikana kusingagadziriswe.
Nenzira imwecheteyo, kuziva nzira yekushambadza zvinobudirira paInternet nehunyanzvi uhu, zvakakosha uye zvakanyanya kudikanwa kuti uve neruzivo rwekutanga nezve nzira dzekushambadzira, sekushandisa zvinobudirira kwemhando ipi neipi yemhando kana hunhu hunogona kushandiswa mune imwe nzira. svikiro rekutaurirana.kutaurirana, kushandisa hurongwa hwebhizimisi uye maturusi ekutengesa anobatsira kwauri nezvauri kushambadza. Pasina chinhu munyika, gadzira data rekushambadza raunoratidza pablog rako sezvo izvi zvichigona kukuvadza chokwadi chayo.
Pamusoro pezvo, nzira dzekushambadzira nekushandiswa kunobudirira kwemablogi aripo paWebhu anoratidzwa munyika yekombuta sebasa rakabatana pakati pemuverengi nevashandi veblog, sezvo mushandisi ari iye anosarudza kana kugovera ruzivo rwunoratidzwa ipapo, pamwe nekuita ongororo yazvo maererano nemafungiro avo uye nzira iyo vambotaurwa vanoongorora nayo zviri mukati. Kune rumwe rutivi, vashandi veblogi vanofanira kuisa ruzivo uye chero kushambadza nenzira inoyevedza kuitira kuti vaunze maonero akanaka.
Nekudaro, mamwe mablogi aripo paInternet anoshaya kushambadzira kwechokwadi uye kwakapfupika, izvo zvinobatsira kwavari nenzira yakanaka, kusimudzira kukwira kwenhamba yekushanya pamwe nekukosheswa kwezvinyorwa pamwe neblog rose, kuve. mune dzimwe nguva kuve nekushambadza pablog, imwe yesarudzo dzinonyanya kuita chero Webhu muzvinabhizimusi kusahadzika. Nenzira imwecheteyo, kuti uzive nzira yekushambadza paInternet, unofanirwa kushandisa mablogiki zvine hungwaru uye funga nezvechokwadi zvinofarirwa netizen uye zvavanoda kuziva.
Mobile Advertising
Kuti utarise nzira yekushambadza paInternet zvinobudirira, zvinodikanwa kuti unyatsoziva kushambadzira uko chero munhu anogona kuona panharembozha yavo, sezvo kushandiswa kwekushandiswa kwemhando yemahara yekushandiswa uye kurodha, zvinofanirwa kutambura dzimwe nguva. kutaridzika kwezvishambadziro zvisina kugadzikana pane chero musoro zvisinei nekuti ndeyekuda kwako here kana kwete. Nechikonzero ichi, vazhinji vanosvika pakuvenga izvi zvinyorwa zvakasimbiswa mukushambadzira kwedhijitari, asi izvi chete ndizvo zvichave zviripo kana iwe ukabatana neInternet.
Mazhinji evaraidzo uye zviwanikwa zvekushandisa manejimendi anoshandisa zviziviso kwete chete kuzviitira purofiti, asiwo kumusiki weaya maturusi edhijitari, ayo anogona kurerutsa hupenyu kuvanhu vazhinji pasi rese. Kuzivikanwa kwezviziviso panharembozha kunonyanya kutariswa nharaunda yebhizinesi, nevanokurudzira nzira iyi vari yega yega yevagadziri vehurongwa vanoita kuti app ishande nemazvo.
Kufanana nemamwe madhijitari ekushambadzira edhijitari atotaurwa, uyu anoshandisa Google Adwords neGoogle Adsense, ari epamhepo ekushambadzira maturusi kubva kukambani inozivikanwa pasi rese se "Google", iyo inotarisira 90% yekushambadzira iripo. paWebhu, asi iri iri kuratidzwa neimwe nzira yehasha uye inodzokororwa panharembozha midziyo yevanhu vakawanda munyika. Iyi nzira yekushambadzira yedhijitari ichiri mune yekuyedza mamiriro, sezvo nhasi vachiri kuyedza nzira yekuita iyi nzira inakidze.
Kuwedzera kwekuwedzera mukushanduka kwezvigadzirwa zvemakombuta nemasevhisi kwasundidzira nharaunda yebhizinesi kuti ivandudze zvakanyanya, vachimanikidzwa kushandisa iyi nzira yekushambadzira yedhijitari, sezvo ichivabvumidza kuwana vateereri vakawanda kana chinangwa munguva pfupi. pamwe nekuva nemukana wekuita mari yakawanda kudarika yavaishuvira. Nekudaro, pasina mudonzvo anonyatsoziva nzira yekushambadza zvakanaka paInternet, zvakatinetsa kuita nzira iyi padanho rebhizinesi.
Chinonyanya kukuvadza nzira iyi inguva yekutamba yezviziviso kana Ads ichashandiswa, sezvo kuisa nguva yakareba uye inonetesa pairi kunogona kuunza kusagadzikana kwakakomba muvateereri vanotariswa, iyo inonyora kushambadza kwayo, sechinhu chinokatyamadza. kusagadzikana dhijitari zvinhu zvinosvika panharembozha nharembozha yavo kutsamwisa, nekudaro vachigadzira maonero asina kunaka nezve masevhisi avo kana zvigadzirwa zvinopihwa vasina kuishandisa. Zvakakosha kujekesa kuti chimiro chekushambadzira pane chero Smartphone haina kufanana nekombuta.
Email Marketing
Iyi nzira iyo vazhinji vanofanira kuziva kuti vazive sei kushambadza paInternet, yaive yekutanga kutaridzika mumakore gumi e80s nekusimudzirwa kwemaemail ega, kuve nekufambira mberi kunoshamisa kuti kunyangwe nekufamba kwemakore kuchiri nemhedzisiro yakanaka. inoshandiswa nemakambani mazhinji eWebhu pasi rese, ayo anoiisa se "Newsletter". Chitarisiko chezviziviso izvi chinowanzo zuva nezuva uye nenzira ine mwero, zvine hushoma hunokanganisa kune vashandisi veMaimeri anowanzo shandiswa.
Asi zvakakosha kutora matanho ekuzvidzivirira nemaemail aya, sekutora nguva yakakwana yekuaverenga neantivirus yedu inoshanda, sezvo tsika yevanhu vazhinji ndeyekuisa maemail aya se "Spam", ayo ari kutsamwisa maEmail anogona kuva nepamusoro. njodzi inogona kuitika kumudziyo wako kana ikasagadziriswa nemazvo. Asi zvinosuruvarisa, vanhu vanotorwa nekusaziva uye kuregeredza kwete chete matanho ekudzivirira hutachiona hwekombuta asiwo chero ruzivo rungave rwakakosha.
Chekupedzisira, zvakakosha kurongedza Email kushambadzira sechishandiso chakakosha kwazvo kuti ubudirire munyika yekushambadzira, nekuti zvinokutendera iwe kuti uve neakananga uye yakawedzera yemunhu kuonana neyako chinangwa nenzira inoshanda, kuti vakurudzire iwe kushamwari dzavo. uye chigadzirwa chako kana sevhisi inowana nhanho iri nani ye scalability uye nekudaro inowana dhigirii remukurumbira unodikanwa. Nekudaro, kushandiswa kwezita rakanaka mutsamba yako yekushambadzira kuchakubatsira iwe kubudirira munyika yedhijitari.
Muenzaniso wakajeka wavo, uripo mune email yeGmail, umo zvimwe zviziviso zvinoratidzwa zvishoma nezvishoma uye kugamuchirwa kweNewsletter maemail, ndiko kwakanakisa pane zvese munzvimbo yekushambadzira kwedhijitari.
