Kushambadzira uye nzira dzekutengesa dzinoshanda

ari nzira dzekushambadzira, Iwo akavakirwa pamaitiro akasiyana, imwe yeanonyanya kushandiswa kushambadzira, ine akati wandei akasiyana uye isu tichaaburitsa pano.

Mazano ekushambadzira uye kushambadzira semubatsiri mukuru

Kune nzira dzakasiyana siyana dzekuita kushambadzira kwakabudirira, vanoshandisa nzira dzakawanda dzekushambadzira, imwe yacho ndeyekushambadzira, ine akati wandei maapplication akasiyana.

Chinhu chekutanga ndechekuti iwe unofanirwa kuziva nezvekuwana nzira nyowani uye uve nechido chekuyedza uye kuedza. Tevere ticharatidza nzira dzakasiyana dzekushambadzira application.

Kushambadzira kunoumbwa nemhando dzinoverengeka, izvo zvinogona kubatsira mukuwana mhando yedu kana zvinangwa zvekambani uye izvi ndezvi:

Email marketing

Ichi ndicho chimwe chei mazano ekushambadza yekare iyo yakashandiswa kwemakore akawanda uye zvakare imwe yeanonyanya kushanda, iyo inopa mhedzisiro yakanakisa.

Zvinoenderana nezvimwe zvidzidzo, kudzoka pakudyara kweemail kushambadzira imari isingafungidzike ingangoita madhora makumi mana kune yega yega yakasimwa.

Kushambadzira email imhando yezano rinogona kuchinjirwa kune chero mhando yemhando uye kushambadzira mushandirapamwe, kubva pakukwezva kwekutanga kusvika pakuvimbika, chinhu chakakosha chishandiso.

Inbound marketing

Kushambadzira kwemukati ndeimwe yeanonyanya kufarirwa nevakawanda, sezvo iri yekupa kusingapindike kushambadzira. Iko kune mushandisi pachake anosarudza rudzi rwezvinyorwa zvaanoda kushandisa.

Iri zano rinoratidzwa nekuzvidira kukwezva mushandisi kune iyo brand, uyezve kuvatungamira kuburikidza nematanho akasiyana eiyo shanduko funnel.

SEO

Kana iri yekukwezva vashandisi, nekuzvidira, SEO kana organic yekutsvaga injini yekumisikidza ine basa rekuti kana mushandisi achida kugadzirisa chinodiwa chine chekuita nemhando, isu tinozviziva uye isu tiripo.

Iyi inzira yekushambadzira inobhadhara mukufamba kwenguva, zvisinei, investment inofanirwa kuita.

SEM

Kubhadhara kushambadzira muSEM kutsvaga injini kune zvinangwa zvakafanana kune SEO. Izvi zvinosanganisira kuwanikwa munzvimbo dzekutanga dzekutsvagisa dzinoitwa nevashandisi nemusiyano wekuti inoshandisa nzira yekushambadzira yakabhadharwa. Urongwa uhwu hunogona kuunza mhedzisiro yenguva pfupi, kazhinji yakanangana nekutendeuka.

Content Marketing

Iyi nzira inowanzoenderana nemaitiro ekupinda. Izvo ndezvekugadzira zvirimo zvinosangana nezvinodiwa nevashandisi zvine chekuita nezvigadzirwa nemasevhisi anopihwa.

Dzinobva pachiratidzo chekupa rubatsiro, pane kusimudzirwa. Zvinogoneka kushandisa zvevaraidzo zvinokwezva manzwiro uye zvinoratidzira nehunhu hwemhando.

social media marketing

Ma social network mazuva achangopfuura ave nebudiriro inotyisa, zvinofungidzirwa kuti ane vanhu vanosvika mamiriyoni 280 pasi rose, uye nhamba iyi iri kuwedzera zvishoma nezvishoma.

Kushambadzira kwesocial network kana kuzivikanwa zviri nani sedhijitari, inosanganisira kuve munzvimbo dzakafanana dzinowanzogara vashandisi. Ndezvekuchengetedza kuvepo kusingapindiki uye kugadzira nharaunda yakatenderedza mhando.

Social ads

Iyi mhando yehurongwa inopindirana nekushambadzira kwesocial media, mutsauko ndewekuti pachinzvimbo chekuve nehupenyu hwehupenyu kuburikidza neiyo brand channel, social media advertising mapuratifomu anoshandiswa kusimudzira kushambadzira.

Imwe yemabhenefiti ayo ndeyekuti inogona kupatsanurwa uchishandisa ruzivo rwunowanikwa pasocial network nezve vashandisi, senge nzvimbo, zera, murume kana murume, nezvimwe. Zvinobatsira kutsvaga kushambadzira kunoenderana nemapoka iwayo.

Kushambadzira kweAmazon

Amazon's advertising model yakavakirwa pakubhadhara-per-click (PPC) kushambadzira, iyo ine zvimwe zvakanakira vashambadziri.

Kune rimwe divi, kushambadza kunosanganisirwa muAmazon pachayo kunobvumira vashandisi kuti vabatane panguva chaiyo yavafunga kutenga.

Pamusoro pezvo, chikuva chine mukana wekuratidza zviziviso pane mamwe mawebhusaiti uchishandisa ruzivo rwakaunganidzwa pane zvaunofarira uye maitiro ekutenga.

 Ratidza nzira dzekushambadzira

Kushambadza kwekuratidzira kunoenderana nekusimudzira ads kana mabhana pamawebhusaiti evamwe. Mabhena anogona kugadzirwa nemavara, zvinoonekwa zvemukati, mavhidhiyo kana zvinodyidzana zvinhu.

Izvo zvinofanirwa kutariswa kuti iyi mhando yemaitiro ekushambadzira inogona kukanganiswa nekusimuka kweAdblocks, iyo ine basa rekuvharira kushambadzira kunoonekwa sekukanganisa.

Native advertising mazano

Ichi chimiro chekushambadzira chinosanganisira nzira yekusimudzira zvinhu zvakabhadharwa, izvo zvinotsvaga kubatanidza muchimiro uye chiito kune svikiro razvinoburitswa.

Nezviri pamusoro apa, zvinokwanisika kubata pfungwa dzemushandisi nenzira ine hungwaru uye isingapindire zvine chekuita nekushambadzira kwakajairika.

Ndiko kuti, ishambadziro iyo mushandisi haafunge seyakadaro uye nekudaro anotarisira kudya nekuzvidira.

mobile marketing

Kushambadzira kwenhare kunosvika kune ese marudzi ezviito zvinotsvaga kutora mukana wekushanda kwenharembozha, senge geolocation.

Rudzi urwu rwekushambadzira runopa vashandisi ruzivo rwakanyanya rwemunhu uye zvakare rinotora mukana weese marudzi emikana inobvumirwa nemamiriro ezvinhu.

muromo kune nzeve

Shoko remuromo chiratidzo chemuenzaniso wemaitiro ezviziviso zvekushambadzira zvakagara zvichishandiswa, vashandisi vakafanana ndivo vanoparadzira shoko rechiratidzo, vachiwedzera kusvika kwayo.

Nhasi mabhureki anoshandisa izvi uye anotsvaga kusimudzira izvi kuburikidza nesocial network uye mapeji ewebhu.

Kushambadzira kwehutachiona

Kushambadzira kweViral kunoedza kugadzira zvirimo zvinopararira sehutachiona, zvichipfuura kubva kumushandisi kuenda kumushandisi zvine dzungu.

Mishandirapamwe yakawanda inoedza kuita izvi kuburikidza nezvinhu zvinotyisa, nharo, zvinokanganisa kana kufungidzira.

Zvehukama neveruzhinji

Rudzi urwu rwekushambadzira ndeimwe yeanonyanya kukosha nzira dzekushambadzira. Masangano akawanda okushambadza anoedza kushandira pamwe nezvinobudisa nhau, kuitira kuti vatevedzere mishandirapamwe yavo yokushambadza nokudaro ndokuwedzera nzvimbo yavo.

Muenzaniso wechinyakare weaya mazano ehukama neveruzhinji kuburitswa kwenhau uye zviitiko zvekutanga zvigadzirwa.

influencer marketing

Influencer yekushambadzira ine chinangwa chekushandisa vashandisi vane huvepo hukuru kana chinzvimbo mumasocial network, nechinangwa chekusimudzira zvigadzirwa kana masevhisi kune vateveri vavo.

Mumakore achangopfuura, maitiro akachinja kubva kune macro-influencers, avo vane nhamba huru yevateveri, kune micro-influencers, avo vane nhamba ine mwero yevateveri; asi, ivo vanonyanya kushingaira kana zvasvika pakubatana nenharaunda yavo.

chiitiko chekushambadzira

Zviitiko imhando yezano rinotsvaga kugadzira kutarisisa kwakatenderedza brand uye kuwedzera kutengesa, semuenzaniso, chimwe chezviitiko zvinonyanya kufarirwa seBlack Friday kana Cyber ​​​​Monday, zvine mugumisiro unoshamisa gore rega rega.

Direct kushambadzira

Kushambadzira kwakananga inzira yekushambadza mushandirapamwe inoedza kukonzeresa kuita mune chaivo vateereri, sekushanya kune peji repamhepo kana kutenga e-bhuku.

Iri zano rinosanganisira nzira dzakasiyana, dzatinogona kutaura tsamba dzemuviri, kushambadzira kwefoni, nzvimbo yekutengesa kana yakananga email kushambadzira.

 Kubatana Kwekutengesa

Iyi mhando yekushambadzira uye nzira dzekushambadzira dzinosimudzira zvigadzirwa zvemhando kuburikidza nemamwe mawebhusaiti akadai semablog ane madingindira akafanana.

Mabhenefiti esaiti yekusimudzira chigadzirwa, inosanganisira kuwana zviwanikwa nekuda kwekutengesa kana izvo zvakawanikwa.

trade fairs

Mafaro aya anosanganisira kubata zviitiko zvakakura izvo zvinopa vatengi kana vangangove vashandisi kuonana zvakananga neakasiyana evanopa zvinhu uye masevhisi.

Iwo epakati kana mazano anoshandiswa zvakanyanya munzvimbo yeB2B uye kune zvigadzirwa izvo vashandisi vanoda kuedza vasati vatenga, senge mota kana nharembozha.

niche marketing

Kuwana imwe niche yemusika kunopa mukana wekumira kunze pakati pemusika wemakwikwi, kuchengetedza chikamu chakanyanya chevatengi uye kutanga nharaunda yakatenderedza brand.

Kuti iyi modhi ibereke chibereko, chakavanzika chiri mukuwana chikamu chakakosha kune chigadzirwa kana sevhisi inopihwa.

B2B Kushambadzira

B2B kana bhizinesi kune bhizinesi rinotsanangurwa sehurongwa hunoratidza makambani anotengesa zviwanikwa kana kupa kune mamwe makambani kana masangano, kuitira kuti vazvitengese kune veruzhinji kana kuzvishandisa mukugadzira kwavo kana mashandiro emukati.

B2C Marketing

Iyo B2C kana bhizinesi kune mutengi, inosanganisira kupa zvinhu kana masevhisi zvakananga kune yekupedzisira vatengi, akasiyana marudzi ehurongwa hwekushambadzira uye maturusi anogona kushandiswa munzvimbo idzi, kubva kuB2B neB2C uchishandisa nzira dzakasiyana.

Discount uye kukwidziridzwa

Matanho anovimba nekuderedzwa uye kukwidziridzwa anobvumira mutengi mukana wekutora zvinhu nemutengo unokwanisika kwenguva shoma.

Izvi, kuitira kusimudzira kutengesa munguva pfupi uye kukurudzira mhando pakati pevashandisi kuitira kuti vaedze kekutanga. Chimwe chezvakavanzika zvekubudirira kunobva pane kufarira kwevatengi.

Izvo zvataurwa zvinosanganisira kugadzira mumutengi zvinodiwa zvekuda kuwana zvakanaka kana sevhisi, nguva yekusimudzirwa isati yapera uye nekudaro kutora mukana wekuchengetedza.

app-kushambadzira

Kushambadzira kweApp ndeyekugadzira maapplication emafoni emafoni akatenderedza mhando, senge application kuti zvive nyore kushandisa chigadzirwa kana sevhisi.

Mumwe muenzaniso unogona kunge uri chishandiso chinoshandiswa kuwana kuvimbika kwemushandisi kana kusimudzira mhando dzemhando.

Kuti uve nechokwadi chekubudirira, kugadzirwa kweapp kunofanirwa kufambiswa nekutanga nekusimudzira mushandirapamwe. Pamusoro pezvo, zvakakosha kuti app inopa kukosha chaiko kune vashandisi.

Database Marketing

Sezvinoratidzwa neshoko rayo, rudzi urwu rwekushambadzira runoshandisa dhatabhesi revatengi chaivo kana vangangove vatengi kuitira kuita meseji yakasarudzika inosimudzira zvinhu nemasevhisi.

Parizvino, avo vanoshandisa kushambadzira kwedhatabhesi vanoda kubata yakawanda data uye vanofanirwa kuve nekugona kuzviita.

Guerrilla marketing

Rudzi urwu rwekushambadzira izano rinoshandisa nzira dzisina kujairika uye dzakaderera zvakanyanya. Chinangwa ndechekufambisa kutarisisa kukuru kwenhau, uchishandisa hunyanzvi kuti uwane zvakanakisa zvinogoneka nekudyara kushoma kwezviwanikwa.

Kune dzimwe nzira dzakafanana, dzakadai seiyi yatinokurudzira mune inotevera link Ambush marketing Nzira yekuishandisa sei mukufarira kwako?

cloud marketing

Cloud marketing ndeyekuti kana zviwanikwa zvese zvichiwanikwa online, ipapo mutengi anogona kuzviwana nekungodzvanya kamwe chete.

Semuenzaniso, Amazon ine zvakasiyana-siyana zvezvinyorwa uye zvedhijitari zvigadzirwa senge e-mabhuku, ayo vashandisi vanogona kudhawunirodha kune yavo Kindle pasina nguva.

Makwikwi uye sweepstakes

Kunyangwe kusiri kutsva, makwikwi uye masweepstake emhando ipi neipi akawana mukurumbira pamasocial network, sezvo mhando dzakasiyana dzichitendeukira kwavari kuti dziwedzere fan fan yavo uye nhanho yekudyidzana navo.

community marketing

Kushambadzira munharaunda kunovavarira kutanga boka rehukama rakatenderedza mhando, kubva kune vashandisi vane zvinonaka zvakafanana.

Panzvimbo yekuisa pfungwa pakuita kutengeswa kwekukurumidza, rudzi urwu rwemazano runoedza kuumba kuvimbika uye kubatanidzwa nechiratidzo kwenguva yakareba.

personalized marketing

Kushambadzira kwakasarudzika kunoshandiswa zvakanyanya zvine chekuita neiyo pfungwa yekugovanisa sezvo isina kungoitirwa kusiyanisa chigadzirwa kana sevhisi kubva kumakwikwi, asi kupa chimwe chinopihwa kune wega mutengi.

Kubvumira mutengi uyu kuti asarudze kubva kwakasiyana sarudzo uye kunyange kupa mazano avo ekugadzira chigadzirwa chinosangana nezvavanoda uye zvavanoda.

Neuromarketing

Neuromarketing inoshandisa zvidzidzo zvenguva pfupi yapfuura pamusoro pekushanda kwehuropi uye maitiro ayo pakushambadzira uye nekudaro mishandirapamwe inogadzirwa iyo inokwanisa kukwezva kutarisa kwevashandisi uye kugadzirisa maitiro avo.

Kana iwe uchida kunyura mumhando iyi yehurongwa, tinokurudzira chinyorwa chinotevera: Neuromarketing Ndezvipi zvakanakira zvaro zvikuru?

kushambadzira kwemwaka

Munguva dzino, kuve nekugona kujairana nezviitiko zvemwaka kwakakosha, zviitiko izvi zvinogona kuve Kisimusi, Zuva raValentine kana kungoita nguva yekupihwa.

Izvi zvinoita kuti mabhureki awedzere hwaro hwevatengi, kuwedzera kutengesa kwenguva pfupi uye kukurudzira vatengi vanodzokorora kuti vadzokorore kutenga. Kuti izvi zvive nemigumisiro yakanaka, inofanira kurongwa pachine nguva.

Lead chizvarwa

Chigadzirwa chinotungamira chakavakirwa pakuziva vashandisi mukati mevanogona vateereri veiyo brand kuti vawane data ravo nekuzvidira.

Imwe yeanonyanya kushandiswa nzira dzekuzadzisa iyi magumo ndeyekupa zvemukati zvakakosha kune mushandisi, pamwe nekuderedzwa kana yakakosha kukwidziridzwa mukutsinhana nekuzadza fomu neruzivo rwavo.

Tungamira mukurera

Kurera mutungamiri kunotsanangurwa sedanho rinotevera rechizvarwa chekutungamira. Mushandisi anorerwa kuburikidza nenhevedzano yezvakadzokororwa zvinodzokororwa zvinomutungamira munzira yekushandura fani kusvika ave mutengi wemhando.

Kushambadzira nezvikonzero zvekubatsira

Kushambadzira nezvinokonzeresa kunoedza kusimbisa mufananidzo werudzi rwuri kuyedza kugadzira hukama nevateereri vachishandisa zvikonzero zvinopa zvinoratidzira nehunhu hwemhando uye vangangove vashandisi.

Mumwe muenzaniso wakajairika werudzi urwu rwemushandirapamwe unogona kunge uri kutumira imwe huwandu hwekutengesa kune yakabatana isiri-purofiti sangano.

Marketing mix strategy: the 4 ps

Iyo yakakurumbira 4 ps kana yekushambadzira musanganiswa, ndeye yakasarudzika munyika yekushambadzira, zvisinei, ivo vanopihwa kushoma kukosha, chikonzero ndechekuti inotarisa zvakanyanya padhijitari zvekuti zvakakosha uye zvakakosha zvinosiiwa parutivi.

Nguva yakawanda inopedzwa uchifunga, nzira yekushambadza paFacebook uye kukosha kwekuita sarudzo padanho rebhizinesi kunokanganwika, izvi ndezvi:

• Mutengo: izvo zvinosiyana, mhando, kurongedza, zvinyorwa zvewaranti, kuendesa, kiredhiti, chengetedzo uye zvimwe zvinofanirwa kuverengerwa zvisati zvaita kuti zviwanikwe kune vatengi.
• Mitengo: iyo 3, vatengi, mutengo uye kukwikwidza zvinofanirwa kuverengerwa. Pamusoro pezvo, nzira dzemitengo zvinoenderana nemitengo, kukwikwidza uye kudiwa.
• Kuparadzirwa: chitoro chemuviri, online chitoro kana eCommerce
• Kukurudzira: mhando yekushambadzira, midhiya, tv, press, radio.