Chii chinonzi corporate tsika: kukosha uye zvakakosha zvinhu

Corporate tsika chimiro chemhando

Chokwadi wakanzwa izwi iri kanopfuura chiitiko chimwe, kunyanya sezvo rakapararira mukati mebhizimusi renyika. Asi… Chii chinonzi tsika dzemakambani? Tinokuudza zvarinoreva uye zvinhu zvaro zvakakosha mumitsara inotevera.

Iro izwi, rinova rechimanjemanje, rave nekukosha kwakawanda mumakore achangopfuura nekuti mashandisiro aro chaiwo anogona kuvandudza zvakanyanya chero mufananidzo wemhando.

Tsanangudzo yetsika yekambani

Tsika dzekambani dzinogona kutsanangurwa saizvozvo seti yemakodhi, zvimiro uye kukosha zvinogovaniswa nenhengo dzese dzekambani imwechete uye izvo zvinoita kuti ive yakasiyana nedzimwe..

Mune mamwe mazwi, uye kushandisa simile yekunzwisisa zviri nani pfungwa, bhizinesi tsika yaizove, inoendeswa kunharaunda yemarudzi, iyo seti yetsika netsika dzinoita kuti mugari weSpain asiyane nemugari weFrance kana wechiPutukezi.

Sei tsika yekambani yakakosha zvakadaro?

Tsika dzekambani inotsanangura hukama musangano

Kana izvo zvakakosha zveiyo pfungwa zvajekeswa, iwe unozoshamisika kuti kukosha kwayo kwakamira pai kumakambani, kana kunyangwe sangano rega rega riine bhizinesi raro tsika.

Sezvatakambotaura, iwo makodhi chaiwo ekambani, pakati peanogona kuwanikwa mafambiro ayo ebasa, kana nzira iyo mushandi ane hukama nemukuru wake, chikamu chebhizinesi tsika. Izvi zvinoreva kuti, chokwadi, kambani yega yega ine tsika yayo, kunyangwe isina kumboedza kufanotsanangura.

Apa ndipo parikukosha kwetsika yebhizinesi, mukukwanisa kutsanangura nhevedzano yemitemo yemaitiro uye nzira dzebasa dzinoita kuti brand ibude mumakwikwi.

Ndezvipi zvinhu zvekambani tsika

Kune akatiwandei emhando yezvinhu mutsika yekambani

Panguva ino, zvinofanirwa kucherechedzwa kuti nekuda kwehupamhi hweiyo pfungwa pachayo, chero chinhu chikamu chebhizinesi tsika, kusanganisira nzira yekupindura vatengi nerunhare. Ndataura izvozvo, kune huwandu hwezvinhu zvakakosha zvakanyanya mukati mebhizinesi tsika yechero brand:

Historia

Haukanganwe kwatakabva. Nhoroondo yekambani, zvose zvakanaka uye zvisina kunaka, chikamu chinokosha chetsika dzayo, nekuti ndiyo yanga ichigadzira zita remhando nekufamba kwenguva.

Nechikonzero ichi, zvakakosha zvakanyanya kuti mushandi wese azive budiriro iyo kambani yavo yakave nayo mumakore apfuura, kubva pakutanga kusvika nhasi, ichipfuura nekushanduka kwayo kwese.

Values

Kutaura nezve values ​​kutaura nezvazvo nzira iyo kambani inoita mune mamwe mamiriro kana mamiriro emagariro. Values ​​zvechokwadi chinhu chakakosha kutsanangura chero kambani, sezvo ivo vachigadzira hunhu hwayo.

Kana zvasvika kune zvakakosha, zvakare, isu tiri kutaura nezve maitiro anofanirwa kuteedzerwa zvakanyanya nenhengo dzese dzesangano, ndosaka zvakakosha kune chero kambani iyo vashandi vayo vanogovana zvakafanana.

Zvinangwa

Zvinangwa ndicho chikonzero chekuve chekambani

Zvinangwa zvekambani chikamu chebhizinesi tsika nekuti ndicho chikonzero chiripo cheiyo. Nemamwe mashoko, Ndiwo mupiro unoitwa nekambani kunharaunda kuti iwane mari yehupfumi..

Pano, sekunge tiri kuita ongororo yeSWOT, inotsanangura, kuwedzera kune vateereri vanotariswa nekambani, zviitiko zvainovandudza kana kuti masimba ayo anofananidzwa sei nemamwe makambani ari muchikamu chimwe chete.

Shanda uzivi

Chimwe chezvinhu zvinonyanya kukosha pakuvaka tsika yakanaka yekambani ndeyekuona iyo chaiyo yesangano chimiro chebasa rinoitwa, yeketani yese yevashandi.

Uye ndezvekuti pakupedzisira, kwete chete nekuda kwekubudirira pachayo asiwo nekuda kwemufananidzo unogona kuve nawo weiyo brand pachayo kunze kwenyika, Uzivi hwebasa hwekambani ndiyo inonyanya kutarisisa kubudirira kwayo.

Kukurukurirana hurongwa

Kukurukurirana kunotsanangura hukama hwemagariro mukambani

Inosanganisira kutaurirana kwekunze, kutarisana neveruzhinji nevatengi, pamwe nehurongwa hwekutaurirana hwemukati nevashandi pachavo.. Kunze, inotsanangurawo zvakawanda mufananidzo uyo kambani inogona kuva nayo mumugwagwa.

Muchikamu chemukati, zvinoenderana zvakanyanya munzira iyo kambani inofambiswa nayo uye pane yayo yega chimiro. Iyi ketani yekutaurirana yakakosha zvakanyanya muhukama hwemagariro mukati mesangano ripi neripi.

Benefits yetsika yakanaka yekambani

Muchidimbu uye nenzira yekupedzisa, Tsika yekambani inotungamirwa zvakanaka inogona kubatsira zvakanyanya kune chero mhando, sezvo, sezvatakasimbisa kare, zvese izvi zvinhu zvinoumba hunhu..

Hunhu uhwu hunogona kutopa pfungwa huru yekuva wevashandi pachavo, chimwe chinhu chinopedzisira chawana chibereko chikuru mavari, pamwe nekunzwa kugadzikana munzvimbo yebasa.

Kana tikacheuka totarisa veruzhinji, sezvo tsika dzemabhizinesi chiri chinhu chipenyu chinoonekwawo kunze kwenyika, tinogona kutaura kuti ndiko kushambadza kwakanakisa kunogona kupihwa mucherechedzo. Nekudaro, kutarisira tsika yebhizinesi rave rimwe remabasa makuru ayo ma brand ari kutarisira mune ramangwana.


Iva wekutanga kutaura

Siya yako yekutaura

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