Munyaya ino inofadza, tichataura nezvazvo bimbo's marketing, nzira dzayo dzekutengesa uye kuti dzakashanduka sei nekufamba kwenguva. Saka ini ndinokukoka iwe kuti ubatane nesu nekuti ichave yakanaka incredible musoro. Iwe uchashamisika!
Bimbo Marketing
Musiyano uripo pakati pekambani yakabudirira uye imwe inoratidzika kwenguva pfupi mumhepo inowanzoitika nekuda kwezvinhu zvakawanda, uye chimwe chazvo, uye chinonyanya kukosha, chinobva munzira iyo kambani inokwanisa kuzvizivisa kune vatengi vayo. .vatengi. Nechikonzero ichi, isu tichatora semuenzaniso kambani yakawana budiriro huru muchikamu ichi, ndosaka tichizotaura nezve yakakurumbira. Bimbo Marketing.
A bit of history
Bimbo, ikambani yekuMexico yakagadzirwa muna Zvita 2, 1945. Baba vepfungwa iyi vaive Lorenzo Servitje, aive akaundendi wehurumende uye pamazuva iwayo, akasarudza kutanga kugadzirwa kwechirimwa chekutanga chekubheka, chaive muFederal. Dunhu uye aitova nezita rinozivikanwa rekuti "Bhimbo".
Nokuda kwekutanga ikoko kwokutya, zvichida kubudirira kwaraizowana nhasi kwakanga kuri kure, kuwana kuvapo munyika 33 muAmerica, Europe, Asia neAfrica. Panguva iyi, the bimbo's marketing Iyo ine basa rekusimudzira zvinopfuura 1.000 zvigadzirwa kuburikidza ne100 zvekutengesa mhando.
Kugoverwa kwezvigadzirwa zvayo zvakanakisisa, zvakagadzirwa mumiti yayo 76 uye vatengesi ve3, vari muMexico, United States, Central uye South America, uyewo mumakondinendi eEurope neAsia. Thanks kune vakanaka Bimbo Marketing, Iyo inokwanisa kuvhara anopfuura miriyoni mapoinzi ekutengesa munyika.
Market segmentation
Daniel Javier Servitje Montull, ave achizivikanwa semutungamiri mukuru weboka reBimbo (CEO) kubvira 1997, uye semukuru webhodhi revatungamiri kubva muna 2013. Kuti uwane zviratidzo zvose zvakanaka zvatakakuratidza, zvakakosha kuva chikwata chenyanzvi dziri pamberi, idzo dziri kutungamira kugadzira kongiri uye nzira chaiyo yekuita.
Chinhu chekutanga Bimbo Marketing, ndeyekugadzira chikamu chemusika, uye izvi zvinoitwa neimwe neimwe yemhando dzayo. Kuve nemakore makumi manomwe mumusika wezvekudya kunopa ruzivo rwunodiwa kuziva vatengi vayo uye nekudaro gadza akati wandei akakosha mabhureki.
Nekuda kwechikamu chakabudirira chemusika, mutsara wayo wese wechigadzirwa wakanangana nenzvimbo yekubheka, keke, masvusvu, masiwiti, nezvimwe. Kupa nenzira iyi, homogeneity mumhando, ichipa mutengi musanganiswa wakasarudzika wezvigadzirwa, izvo zvinogutsa zvinodiwa nemutengi, nenzira inobata uye inogutsa.
demographic segmentation
In the bimbo's marketing, tichawana mune yayo geographical segmentation, kambani iri muAmerican continent, Spain neChina. Kana iri kuronga kwakakosha uku, ine mitengo inokwanisika kune ruzhinji rwevanhu, hukuru hwayo hwakasiyana hunogutsa zvese zvinonaka zvenhengo dzemhuri munyika dzakasiyana, dzimwe nguva kuchinjira kutsika yavo yegastronomic.
psychographic segmentation
Sezvo chikonzero chayo chikuru ndechekufadza mutengi wekupedzisira, uye chinhu chakakosha chekufunga nezve psychographic segmentation, ine zvihwitsi zvinonaka zvevana. sezvakaita maswiti everos ane mukurumbira. Pamusoro pezvo, inewo zvigadzirwa zvine hutano uye zvine hutano kune avo vanoda kutarisira chimiro chavo, senge chingwa chekudya, nekuti ivo vanonyanya kushanda pakubika. Uye chimwe chinhu chinokurumidza, chakapfuma uye chinobatsira chinogona kuva chingwa chichena uye chingwa chinobereka.
kupatsanurwa kwehunhu
La Bimbo Marketing, inogadzirisa kupatsanurwa kwemaitiro sedanho rekupedzisira, apo mhando uye kushambadzira kunoita basa rakakosha, uye izvi zvinokonzerwa nekuti inofanirwa kuve yakabatana nemufananidzo netsika, nyika uye zvigadzirwa zvitsva. Zvese zvataurwa pamusoro apa zvinofanirwa kutariswa kune vanhu veese mazera, kunyanya makore mashanu zvichikwira, zvisinei nekuti murume kana murume.
Kana tichitaura nezvenzvimbo yemukana, Bimbo inofanirwa kuenderera mberi nekuwedzera kwayo kune dzimwe nyika, uye izvi zvinodaro nekuti zvigadzirwa zvayo zviri nyore kutakura uye ine dzakasiyana siyana.
Kuwedzera, kugovera uye denda
Nzvimbo Bimbo Marketing, inotarisana neutera huviri; kuti kunyange zvazvo isingaregi kuwedzera kwayo, kana ichida kutariswa, sezvo ichimirira mari inokosha yesangano, imwe yadzo ingava kuvandudzwa kwemotokari dzayo dzinoumba ngarava dzokugovera, uye mhinduro inobvira ingava kuvandudzwa maworkshops ekugadzirisa nekugadzirisa motokari.
Humwe kushaya simba kungave mamiriro aripo epasi rose denda, ayo anosanganisira nhanho dzekufambidzana pakati pevashandi padanho rebasa uye zvakaenzana, pakati pevagovanisi nevatengi vavo, vakawedzerwa kune runyorwa rurefu rwezviyero zvekuchengetedza biosecurity, kunyangwe mamiriro aya angave echinguvana, pasina kupokana. , vakamanikidza chikwata che bimbo's marketing kugadzira nekuchengetedza mazinga akakura ekusimba.
Chigadzirwa chenyeredzi mukushambadzira kwaBimbo
Ikozvino, kana nezvechigadzirwa chavo chemureza: chingwa chichena, ivo vari kugara vachirongedza kupenya uye shanduko yemifananidzo, asi vasina kumbo chinja kupfuma kwechinyakare kuravira kwavanochengeta.
Izvi zvinokonzerwa nekusanganiswa kwakakosha pakati pe Bimbo Marketing, iyo yakavakirwa pazvikamu zvina: chigadzirwa, mutengo, nzvimbo uye kusimudzirwa. Panyaya yezvigadzirwa, zvinoreva zvinhu, mabhenefiti, uye masevhisi anopihwa nerudzi, uye mune iyi, Bimbo inopa zvigadzirwa zvakaita sechingwa, makeke, uye masiwiti, pakati pezvimwe.
Mumutengo; Bimbo inotarisira nhamba huru yemitengo uye podfolio umo yakawanda yemitengo iripo uye yakatarisana nevanhu. Muchikwere, boka re bimbo's marketing yakapararira, muzvigadzirwa nenzvimbo, se: masupamaketi, zvitoro zvinorerukira, uye zvivako umo chingwa chinotonhora nenzvimbo dzekutengesa dzinobatwa.
Kusimudzirwa sechirongwa mukushambadzira kwaBimbo
Kukwidziridzwa kwaBimbo kunoreva nzira iyo yakakwanisa kuwedzera nekushambadza zvayakanakira. Nekudaro, kuve chigadzirwa chatinodya zvakanyanya, kusimudzirwa kwayo hakuchadi zvakadaro.
Kana tauya kuzotaura nezve hurongwa hwe Bimbo Marketing, Tinogona kupfupisa kuti vanoita nepavanogona napo kuyedza kuratidza kuti ikambani yakasimba uye yakabatanidzwa, uye inoratidza zvakasiyana siyana zvezvigadzirwa.
Kuunza kumusika zvingwa zvakagadzirirwa marudzi ese evateereri, sezvo izvi zvichiitwa kuitira kugutsa zvinodiwa nemushandisi. Nekuda kweichi chokwadi, ivo vanoshingirira kuedza kuunza zvigadzirwa zvine magadzirirwo epakutanga uye hunhu, hwakarongwa mupakeji ine zviratidziro zvinokatyamadza.
Saizvozvo, sekambani ine mutoro mumagariro, inoziva nezve chokwadi chekutarisira pasi. Nokudaro, vakagadzira chikuva "Nzira yakagadzikana", iyo inotarisira kuunza kufambira mberi kune vanhu munyika dze33 kwairi. Kukurudzira nenzira iyi, mbiru dzayo dzakakosha, ndeidzi: kugara zvakanaka, nyika nevabatsiri vayo.
Kana iwe uchida kuziva zvishoma nezve marongero anoshandiswa nemamwe maindasitiri kusvika kune veruzhinji nenzira dzakasiyana pane mamwe, sekubatana mukuchengeta nharaunda, saka chinyorwa chinonakidza ndechako: marketing macro environment.
Mukuwedzera, kuitira kuti iwe uve nemuono wakakura pane iyi inoshamisa nyaya ye bimbo's marketing, Ndinokusiira vhidhiyo iyi kuitira kuti unzwisise maitiro ese ekushanda kwekambani uye kuti vanga vachiita sei nzira itsva dzekushambadzira kuti vasvike vashandisi.