Rosalía is one of those singers who, after announcing that she is releasing a new song, immediately fills YouTube. Although the new material is not yet available. It doesn't matter: less than 24 hours after her surprise announcement on Twitter, and minutes before the premiere at six in the afternoon of Rosalía's new song, the YouTube page where it was launched to pallet already had about 15.000 people waiting for the unlocking about the topic. Before it was even possible to listen to it, the song already had its good 7.000 upvotes. tra tra What is yet to be revealed is the meaning of A pale. The singer's fans have not been slow to fill Twitter and Instagram with theories: Perhaps the meaning of on pallet Does it have something to do with Rosalía's pale complexion? (which is what it means pale in English). New mysteries to solve in the Rosalía universe. A clue: it is said it is commented that on pallet it does not mean anything.
Rosalia has done it again. This time, with a look reminiscent of Frida Kahlo, her now classic impossible nails and teeth barbecue to the rapper of Compton. After releasing the singles Me x you, you x me, Aute Cuture, With height and F+ucking Money Man/Millionaire/God free us from money, the Catalan has become with on pallet in a perfect exponent of the new winds blowing in the music industry. At the end of the day, the meaning of A pale doesn't matter: the hit counter is going to be red hot regardless of whether or not we understand the message of the new song.
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'singlecentrism'
The album is overrated. to pallet could not be more ephemeral and, at the same time, more catchy. With hook, go. And no one cares that it's a single that does not belong to an album. Rolling Stone has called this dynamic of releases with the expression focus singlecentric.
“Everything I invent is threshed / tracksuit, gold, stamps and mantilla / remains of caviar on the dishes / my Kawasaki goes for seguiriyas”
It is worth highlighting the dizzying records of With height, which exceeded one billion views in a few months. If we pay attention only to the hit counter, of course the orphan single formula works. Just remember the Can't feel my face de The Weekend or, better yet, one of the key songs of the past year. award winner Grammy for best song of 2018 and best recording of 2018, despite having been published without the shelter of a complete album, This is America, C It was practically the backbone of the 2018 urban music soundtrack.
In the age of the click, of the tweet and the like, an album seems like too much work. Or else, ask Kanye West and his 27 minutes of Jesus is King. Why expend more energy than necessary to achieve a virality that already comes almost guaranteed with the release of a single? In the case of to pallet, the song lasts little more than two minutes. Produced by El Guincho and Frank Dukes, to pallet She speaks to us in the same trap and almost hip hop codes that Rosalía has accustomed us to for a year and, above all, after the release of her second album, Evil wanting.
What does it mean on pallet?
Despite the first mystical seconds along Enya, in her surprise song, Rosalía offers us a new exercise in pride throughout C. Tangana and on the line Fucking Money Man. Now, instead of bragging about having someone to wrap your Christmas presents, Rosalía wavers inventive and stony: «everything I invent they catch me», «look at this rock how it shines», accompanied by a chorus-drill ("to Palé, to Palé, to Palé") that, of course, does not seek to emulate the literary exercise or visual of the feast for the ears and the mind that was their second album, Evil wanting.
As for the meaning of the expression, everything indicates that it is self-referential. Like, "Look at me, I can even make up words." As Rosalía has just confessed, the public buys everything she invents. If anyone has a better theory about the message and meaning of A pale, we are all ears.
Since it seems that the album is dead, long live the single.